![\"How](\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/08\/How-To-Improve-The-UX-Of-The-Mobile-Site-Of-Your-E-commerce-Store.png\")
<\/p>\nAlways remember that a best practice shared by someone may not be best for others. These best practices are not created equally but are just the starting points. In this article series, we will go through the highly researched mobile site best practices or guidelines. Our goal is to expand our knowledge of developing astonishing mobile sites and validate best practices with quantitative data on how users perceive a mobile site in the specific dimension of appearance, clarity, credibility, and usability.<\/p>\n
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It would be best to use these article guidelines in your practice, but it is not what you should end up with. It is where you should start your optimization. You should be at least as good as these guidelines. Remember, these are the current web practices. What used to work 2 years ago might not work anymore. The tactic figure is real. People, web technologies, and marketing trends are always changing, and wins are always perishable.<\/p>\n
We recommend considering these guidelines but also consider how your specific website fits or differentiates from the guidelines. You can apply these practices on your mobile site right away, although we recommend testing them first. They may not be applied in every case. Let\u2019s go through the first part of \u201cHow to improve the UX of the Mobile Site of your E-commerce Store?\u201d<\/p>\n
We all know the importance of mobile devices in our sales. More than 50% of the sales are made from mobile devices. Designing your mobile site is neither fun nor easy. It is the smartest way to begin designing your site. Let\u2019s know why:<\/p>\n
The restrictions are mobile devices are higher than any other platform. The screens are smaller in size, and the bandwidth is low, and many other restrictions. If you start from scratch with the mobile site, complications that come with graceful degradation (such as functions that don’t translate across platforms or unwanted data which takes more time to load) can be avoided.<\/p>\n
Next, a user-friendly mobile site should be clean, intuitive, and fast to load. These requirements force the designers to understand why the users visit the site and which content and features are essential.
\nA better UX on the mobile platforms means the users can easily find everything they are looking for and nothing more. Besides this, developing a clear framework for prioritized content reduces the workload for designing the desktop site.<\/p>\n
The numbers of mobile users are still increasing, increasing the number of shoppers from mobile. People make frequent purchases from their mobile phones and expect it to be easy. If you\u2019re not keeping up, you are falling behind.<\/p>\n
To keep up, the e-commerce site should be optimized for all devices. Deliver a better mobile experience by an optimized mobile site, i.e., a fully responsive mobile site.<\/p>\n
Responsive design is a practice in which the web pages adjust to the screen it is being viewed on. The web page content automatically adapts to different devices’ screens such as laptops, smartphones, tablets, desktops, etc. There will be no changes in the content and functionalities with this approach.<\/p>\n
With a responsive site, the same URL corresponds with all platforms. It simply means that there will be no separate URLs for the mobile devices, and users don\u2019t have to wait to redirect on these URLs. Less load time = better mobile experience<\/strong><\/em>. Additionally, all SEO goes to one URL.<\/p>\n An adaptive site is like a responsive site, but there isn\u2019t a single layout for any screen size. Instead, there are multiple layouts for different screen sizes. The site detects which device is being used and displays the respective layout.<\/p>\n It is easy to achieve this guideline by developing a responsive mobile site. Make sure to QA the site across different platforms and devices (with different browsers). Also, check all pages on the site to make sure they are mobile optimized. The key here is to offer an optimal user experience for mobile users.<\/p>\n You need to maintain consistency and standard across all platforms and devices for ensuring usability. It means that users will encounter the same visuals, patterns, and flows on your e-commerce store<\/a> regardless of the device they are using. In short, users accessing your e-commerce store through a mobile device or desktop browser have the same experience.<\/p>\n As the screen sizes are different, the need for different layouts may arise, but in a consistently designed experience, users will recognize familiar functionalities.<\/p>\n Many startups and entrepreneurs make the mistake of treating desktop and mobile sites as different products. This approach can create inconsistency, resulting in poorer UX and the potential for misunderstanding the company’s brand.<\/p>\n You can avoid this problem. Here are a few recommendations:<\/p>\n Try to use the same colors, appearance, font styles, visual elements, etc.<\/p>\n app and web icons should represent the same functionality<\/p>\n The names of buttons, links, and menu options should be the same on both mobile and desktop website<\/p>\n The navigation process for each feature should be the same (e.g., finding a product or checkout method)<\/p>\n Everyone in the team should have a similar understanding of every feature deployed.<\/p>\n Applying these basic concepts that users feel comfortable using both web and mobile services without difficulty.<\/p>\n We all access a website through our mobile devices at least once. But if you know which mobile device or platform is being used most to surf your store, you can optimize your site best for that device.<\/p>\n Analytical tools such as Google Analytics can give you efficient, quick, and clear metrics insights to determine exactly how a user accesses your website. Using Google Analytics, you can get the answers to the following questions:<\/p>\n Data like this is precious for product strategy, and the companies can focus on your target audience. They can create products that suit the real needs of their users.<\/p>\n E.g.<\/b>, An e-commerce store has a lot of images, content, and a long listing that requires scrolling on the screen. They may realize that most users stay on the site for a few seconds. The company can check the profile of the devices that have accessed their site. If the users who are leaving are using devices with small screens and low resolutions, people may be leaving the site due to poor UX. So the next step we can take is to improve UX.<\/p>\n In short, the more we know about users, the more we can ensure an accessible, efficient, and enjoyable product.<\/p>\n You must check how your website looks and works on different mobile devices. There are certain tools available which you can use to test your website<\/a>.<\/p>\n This is a straightforward tool. You need to enter your site URL, and Google will generate a \u201cuser-friendly\u201d review. The review can be like this: In the mobile test.me, you need to enter the website URL you want to check and select the device and operating system. From there, you can get the complete website view on any mobile device. By testing, you can fix the errors before the launch.<\/p>\n In today\u2019s market, there are plenty of mobile resolutions and screen sizes which increases the efforts of designers. The densities of many devices also vary. From the low-density screen (360pixels) to the high-density screen (4K), here are the common ways of describing the density:<\/p>\n Here are some simple terms related to density<\/b><\/p>\n Number of pixels on the screen<\/p>\n A virtual pixel unit defines a UI layout. A DP expresses layout dimensions or position in a density-independent way. The DP is equaled to 1 physical pixel on a 160dpi screen.<\/p>\n The size of the screen is measured as screen diagonal length.<\/p>\n Quantity of the pixels within the physical area of the screen, usually represented by dots per inch.<\/p>\n All these concepts can be applied while developing the mobile site. It makes sure that the interfaces are adaptable across all devices. This is called a fluid interface. In short, a fluid interface is one in which dimensions are defined in percentage.<\/p>\n While designing the UI of the e-commerce store, designers should think about how content will be displayed, and users with different devices will access it. In certain scenarios, the proportion and layout differ a lot from the original design specifications. When websites aren\u2019t designed to fit on multiple devices, they are not “responsive.” Unresponsive design can arise multiple problems such as incorrect font sizes, unclickable buttons, etc. Not everyone is like us who can create highly responsive designs. But there is an alternative for the developers and designers to manage responsive web design. They can generate URLs that automatically recognize (through HTML tags) the device type. After detecting the device, content can be displayed optimally:<\/p>\n A few examples of generated URLs are<\/b><\/p>\n According to Google, \u201ca viewport can control the way homepage will display on mobile devices.\u201d In other words, if designers don\u2019t take the viewport into account, the UI on a mobile device will appear just like the desktop site. The system will adapt the screen for mobile use in this scenario, but it does not generally work. In some cases, the images will get distort and create a poor user experience. After applying viewport, designers can control the display mode and improves the UX.<\/p>\n You can use a CSS tag called \u201cviewport meta tag,\u201d which is included in the CSS Device Adaptation specification. While creating the mobile site designs, the designers should ensure that the site\u2019s main features are presented clearly. In short, mobile websites should allow complete functionality because the CTA is obvious on any website designed for mobile devices<\/a>.<\/p>\n But how to determine the other features to include? Think about the core of your website. What are the main pillars of the website? Which are the main features of the website? Which features are minor but improve UX (such as search, filters, etc.)?<\/p>\n<\/span>3. Consistent Design Across Different Platforms For A Smoother UX<\/span><\/h2>\n
<\/span>A. Visual Identity<\/b><\/span><\/h3>\n
<\/span>B. Consistent Iconography<\/b><\/span><\/h3>\n
<\/span>C. Wording<\/b><\/span><\/h3>\n
<\/span>D. Interactions & flow<\/b><\/span><\/h3>\n
<\/span>E. Coordination Between Designers, Developers, & testers<\/b><\/span><\/h3>\n
<\/span>4. Leverage Analytics To Prioritize A Device While Designing Your Mobile Site<\/span><\/h2>\n
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<\/a><\/div>\n<\/span>5. Test Mobile Versions Of Your Site<\/span><\/h2>\n
<\/span>A. Google\u2019s Mobile-Friendly<\/b><\/span><\/h3>\n
\n\u201cThis page is easy to use on a mobile device.\u201d<\/b>
\nOR
\n\u201cPage is not mobile-friendly – this page can be difficult to use on a mobile device. Fix the following issues:<\/b><\/p>\n\n
<\/span>B. Mobiletest. me<\/b><\/span><\/h3>\n
<\/span>6. Make Flexible & Fluid Design Layouts<\/span><\/h2>\n
\n
<\/span>A. Resolution<\/b><\/span><\/h3>\n
<\/span>B. Density-Independent Pixel (DP)<\/b><\/span><\/h3>\n
<\/span>C. Screen Size<\/b><\/span><\/h3>\n
<\/span>D. Screen Density<\/b><\/span><\/h3>\n
<\/span>7. If You Are Not Using Responsive Design, Then Create Separate URLs For Maintaining Consistency<\/span><\/h2>\n
\nResponsive design is a development technique that detects the client device type and adjusts its design to adapt to the screen size on which it is displayed. Thus, the same content may be displayed in 3 column format on a desktop, 2 column format on a tablet, and 1 column format on a smartphone.<\/p>\n\n
<\/span>8. Use \u201cviewport Meta Tag\u201d To Fit Pages To Mobile Screens<\/span><\/h2>\n
<\/span>How To Take The Viewport Into Account?<\/b><\/span><\/h3>\n
\nThis tag has the following syntax: <meta name = \u201cviewport\u201d content = \u201cwidth = device-width, initial-scale =1\u201d><\/code><\/p>\n<\/span>9. While Initiating Mobile Design, Determine The Website \u201cCore.\u201d<\/span><\/h2>\n