{"id":16257,"date":"2021-12-07T00:57:38","date_gmt":"2021-12-07T06:27:38","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=16257"},"modified":"2022-01-21T11:25:24","modified_gmt":"2022-01-21T11:25:24","slug":"what-is-shopify","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-shopify.html","title":{"rendered":"What Is Shopify? Know All About It"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">What is Shopify? You must have heard the term \u201cShopify\u201d and must wonder what it actually is. Or your ecommerce vendor has suggested this platform for your ecommerce store?&nbsp; This article will know all the different aspects of Shopify, its versions, what it offers, and much more. So let\u2019s dive in.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Shopify\"><\/span><span style=\"font-weight: 400\"><strong>What Is Shopify?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p><span style=\"font-weight: 400\">In simple words, Shopify is an ecommerce development platform used by the best ecommerce development company like us for <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-website-development-guide.html\" target=\"_blank\" rel=\"noreferrer noopener\">developing ecommerce stores<\/a> both online and offline. Shopify allows you to sell online or in-person with Shopify POS. This ecommerce platform has features for everyone, from novices to experts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You can utilize the <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/shopify-plus-for-ecommerce-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">14-day trial of Shopify<\/a> to try it. Within this trial, you can develop your ecommerce store and try out Shopify apps, and if you make a sale within such a short span, you can go with the Shopify Lite plan, which starts at $9 per month. However, we always recommend our clients begin with the Shopify Basic plan ($29 per month). If it has been a considerable time in the ecommerce industry, we recommend using Advanced Shopify or Shopify Plus as per your business requirements.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Does_Shopify_Do\"><\/span><span style=\"font-weight: 400\"><strong>What Does Shopify Do?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Shopify gives you a foundation to take a step in the ecommerce industry. As you take steps in the ecommerce ecosystem, you are expected to open a storefront, showcase products, take orders, accept payments, and much more.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You will get all the tools that you require to manage these activities. You should consider the Shopify platform as a facilitator working to ease selling products online.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Is_Shopify_A_Unique_eCommerce_Development_Platform\"><\/span><span style=\"font-weight: 400\"><strong>How Is Shopify A Unique eCommerce Development Platform?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/What-Does-Shopify-Do.jpg\" alt=\"What Does Shopify Do\" class=\"wp-image-16265\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">As mentioned above, Shopify has all the features you require to run a successful ecommerce business. You just need to create a seller account on Shopify, and you would be able to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">Start an online store<\/span><\/li><li><span style=\"font-weight: 400\">Choose a design template among hundreds for your Shopify store<\/span><\/li><li><span style=\"font-weight: 400\">Domain choice as per your brand or industry<\/span><\/li><li><span style=\"font-weight: 400\">Start adding products, images, videos, and descriptions<\/span><\/li><li><span style=\"font-weight: 400\">Processing orders from customers<\/span><\/li><li><span style=\"font-weight: 400\">Receiving payment from customers<\/span><\/li><li><span style=\"font-weight: 400\">Discounts and attractive offers feature<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_Brands_Using_Shopify_For_eCommerce_Store_Development\"><\/span>Popular Brands Using Shopify For eCommerce Store Development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Brands Using Shopify<\/th><th><strong> Brands Using Shopify <\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>1.<\/strong> LVMH Moet Hennessy Louis Vuitton<\/td><td><strong>9.<\/strong> Lindt &amp; Spruengli<\/td><\/tr><tr><td><strong>2.<\/strong> Kylie Cosmetics<\/td><td><strong>10. <\/strong>Penguin Books<\/td><\/tr><tr><td><strong>3.<\/strong> Fitbit<\/td><td><strong>11.<\/strong> Nestl\u00e9<\/td><\/tr><tr><td><strong>4. <\/strong>Hyatt Hotels Corp<\/td><td><strong>12. <\/strong>Gymshark<\/td><\/tr><tr><td><strong>5. <\/strong>Whole Foods Market<\/td><td><strong>13. <\/strong>Anheuser-Busch InBev Sa Nv<\/td><\/tr><tr><td><strong>6.<\/strong> Kraft Heinz Co.<\/td><td><strong>14.<\/strong> Red Bull GmbH<\/td><\/tr><tr><td><strong>7. <\/strong>PepsiCo Inc.<\/td><td><strong>15. <\/strong>KKW Beauty<\/td><\/tr><tr><td><strong>8.<\/strong> Tesla Inc.<\/td><td><strong>16. <\/strong>Jigsaw<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Many_Versions_Of_Shopify_Are_There\"><\/span><span style=\"font-weight: 400\"><strong>How Many Versions Of Shopify Are There?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/How-Many-Versions-Of-Shopify-Are-There-1024x487.jpg\" alt=\"How Many Versions Of Shopify Are There\" class=\"wp-image-16260\"\/><\/figure><\/div>\n\n\n\n<p><strong>There are four different versions of Shopify<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Basic Shopify<\/b><span style=\"font-weight: 400\"> is priced at<strong> $29 per month<\/strong> <strong>+ 2.9%<\/strong> and <strong>30\u00a2 per<\/strong> transaction.<\/span><\/li><li><b>Shopify<\/b><span style=\"font-weight: 400\"> is priced at <strong>$79 per month<\/strong> <strong>+ 2.6%<\/strong> and <strong>30\u00a2 per<\/strong> transaction.<\/span><\/li><li><b>Advanced Shopify: <\/b><span style=\"font-weight: 400\">This advanced plan of Shopify comes at <strong>$299 per month<\/strong> <strong>+ 2.4% <\/strong>and <strong>30\u00a2 per<\/strong> transaction.<\/span><\/li><li><b>Shopify Plus: <\/b><span style=\"font-weight: 400\">You need to contact the sales team for pricing.<\/span><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_Disadvantages_Of_Choosing_Shopify_As_Your_eCommerce_Development_Platform\"><\/span>Advantages &amp; Disadvantages Of Choosing Shopify As Your eCommerce Development Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Shopify is amongst the most preferred choices of ecommerce development companies like us, and there are many reasons for that. Let\u2019s know a few of them.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_Of_Shopify_For_eCommerce_Store_Development\"><\/span>Advantages Of Shopify For eCommerce Store Development<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Usability<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">A store owner need not be <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/common-shopify-issues-and-problems.html\" target=\"_blank\" rel=\"noreferrer noopener\">technical to use Shopify<\/a>. You can easily set it and start using it. Suppose you are looking for an ecommerce development platform that is a complete solution and has no high-level technicalities regarding development or hosting. In that case, you must consider this platform. Its backend admin panel is very user-friendly.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Attractive Interface<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">You will get choices among hundreds of themes to develop a unique ecommerce store in the Shopify store. It initially comes with a bare minimum theme, but you can hire expert-level designers to make it more attractive.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Shopify Apps Integration<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">There are hundreds of <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/best-shopify-apps-to-increase-sales-manage-store.html\" target=\"_blank\" rel=\"noreferrer noopener\">apps available on the Shopify<\/a> marketplace, among which many are free as well. You can use these apps to extend the functionalities or capabilities of your Shopify store.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Secure &amp; Reliable<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Shopify gives you a high level of security and reliability. Security is highly crucial in the ecommerce industry as ecommerce involves dealing with customers&#8217; confidential information along with their payment details and addresses. The ecommerce store should also work 24 x 7. Shopify takes care of all these things.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Speed<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">Speed is another crucial factor in the ecommerce industry. A delay of 1-second can make you lose sales of $2.5 million every year if you are making revenue of $100,000 per day. Also, if it takes more than 3-seconds to load the site, you may lose more than 50% of your customers. Since Shopify is a hosted solution, there is a super-fast loading speed, and the site gets a load in a few seconds.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Mobile Responsive<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">As per a recent report of Shopify, mobile phones and tablets for 69% of total sales. A mobile application for your business surely helps you increase the revenue and sales of your business and build a trusty brand reputation.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Easy Payment<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">A payment gateway matters a lot for the conversion in your ecommerce store. A payment gateway with a smooth interface allows the customers to checkout without hassle. Shopify gives you multiple options for choosing a <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/top-payment-gateways-for-ecommerce.html\" target=\"_blank\" rel=\"noreferrer noopener\">payment gateway<\/a>. The platform supports the Stripe payment option, giving buyers the liberty to make transactions without paying extra fees.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>SEO Friendly<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">SEO helps your website to get discovered by users on the SERPs. That&#8217;s why it should be SEO-friendly. Shopify supports custom title tags and meta tags which are highly helpful in SEO.<\/span><\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages_Of_Shopify_For_eCommerce_Store_Development\"><\/span>Disadvantages Of Shopify For eCommerce Store Development <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Learning Curve<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">While building a Shopify store, you are actually developing a business and not a passive income stream. And starting a business is not a cakewalk for everyone. It can sometimes take months to figure out how to use Shopify and build a profitable store. It can take a while to know about every different section of the admin panel. Still, you don\u2019t need to worry a lot. It just takes some practice.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\"><strong>Shopify Alone Is Not Enough For Success<\/strong><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">There are many great features and apps in Shopify which make it easy to launch an online store. But it is up to you to make your store a success. You must have the right mindset pushing you to learn. You have to invest in marketing as well to promote your business. Success doesn\u2019t come with Shopify, it is in your hands.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shopify_Overview_How_Does_Shopify_Work\"><\/span><span style=\"font-weight: 400\"><strong>Shopify Overview: How Does Shopify Work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n\n\n<p><span style=\"font-weight: 400\">Shopify, an ecommerce platform hosts your online store. It can organize the layout of your store by using a huge range of themes which you can modify as per your requirements. It also offers payment processing by which you can accept and receive payments for the products you sell. There is a popular dropshipping app of Shopify called Oberlo, by which you can choose from millions of products without having to pay for inventory upfront.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_How_Does_Shopify_Work\"><\/span><span style=\"font-weight: 400\"><strong>So How Does Shopify Work?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">After designing the Shopify store, you have to add products to it and then test the site to make sure that both desktop and mobile are ready to launch for an audience. Now, you have to promote the heck out of your products. When a customer will visit your store, you can check in real-time from your Shopify admin whether that customer is adding a product to the cart or completing a purchase. In a purchase, Shopify will process the payment in a purchase, and you will get paid. After the successful payment, the order will be processed so that the customer receives the product.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Can_You_Sell_On_Shopify\"><\/span><span style=\"font-weight: 400\"><strong>What Can You Sell On Shopify?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">There is a huge variety of trending products that you can sell on the Shopify platform. There is anything that you can sell from fashion to beauty to home and garden. A few popular products that you can sell on the Shopify platform are:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-black-color has-vivid-cyan-blue-background-color has-text-color has-background\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">Clothing<\/td><td class=\"has-text-align-center\" data-align=\"center\">Bags or luggage items<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Jewelry<\/td><td class=\"has-text-align-center\" data-align=\"center\">Fitness items<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Home accessories<\/td><td class=\"has-text-align-center\" data-align=\"center\">Beauty products<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Travel products<\/td><td class=\"has-text-align-center\" data-align=\"center\">Kitchenware<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Baby products<\/td><td class=\"has-text-align-center\" data-align=\"center\">Pet products<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Maternity products<\/td><td class=\"has-text-align-center\" data-align=\"center\">Automotive accessories and many more<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Increase_Business_On_Your_Shopify_Store\"><\/span>How To Increase Business On Your Shopify Store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/How-To-Increase-Business-On-Your-Shopify-Store.jpg\" alt=\"How To Increase Business On Your Shopify Store\" class=\"wp-image-16270\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">There are many ways to grow your online business on your Shopify store. Let\u2019s start with a few basic ideas:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Ads\"><\/span><span style=\"font-weight: 400\">1. Create Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">You can run ads of your business on popular platforms like Facebook, Google, YouTube, Instagram, etc. Ideally, pick a platform on which your audience spends most of its time. It is also important to choose a platform where the targeting options are expansive, allowing you to exactly pinpoint the ideal customer. To date, Facebook and Google are the most popular ad platforms.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_SEO\"><\/span><span style=\"font-weight: 400\">2. SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">SEO is like a powerhouse to bring traffic to your online store. There are many ecommerce store owners who neglect SEO to grow traffic and, in turn, sales. Generally, new entrepreneurs want a quick business that\u2019s why they go for ads but using ads as an only option will increase the acquisition costs to a huge extent. SEO is a gradual process that gives you traffic in the long run. It also reduces the acquisition costs for new customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Social_Media_Platforms\"><\/span><span style=\"font-weight: 400\">3. Social Media Platforms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Before launching your store, you must already have an audience. For e.g., running a campaign on Instagram a few weeks before launching your store can promote it at launch. With an audience in place, you will potentially be able to generate some sales with the link in your bio or Story.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">We covered all of the different aspects of Shopify and how it can be a perfect platform for running an <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/start-an-online-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">online ecommerce store<\/a> or moving your business online. If you want to develop your own ecommerce store based on Shopify, then you should hire the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/ecommerce-development.html\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce development company<\/a> that specializes in building Shopify ecommerce stores from the scratch.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Shopify? You must have heard the term \u201cShopify\u201d and must wonder what it actually is. Or your ecommerce vendor has suggested this platform for your ecommerce store?&nbsp; This article will know all the different aspects of Shopify, its versions, what it offers, and much more. So let\u2019s dive in. What Is Shopify? In<\/p>\n","protected":false},"author":35,"featured_media":16262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[80],"tags":[94],"class_list":{"0":"post-16257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify","8":"tag-explained"},"modified_by":"emizentech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/what-is-Shopify-1.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/what-is-Shopify-1.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/16257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=16257"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/16257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/16262"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=16257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=16257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=16257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}