{"id":16311,"date":"2023-10-31T12:42:30","date_gmt":"2023-10-31T12:42:30","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=16311"},"modified":"2023-10-31T12:42:35","modified_gmt":"2023-10-31T12:42:35","slug":"what-is-woocommerce","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-woocommerce.html","title":{"rendered":"What Is WooCommerce? Know All About It"},"content":{"rendered":"\n<p>When taking your business online and building an ecommerce store, there are many different options available for ecommerce platforms, one such popular ecommerce development platform is WooCommerce.<\/p>\n\n\n\n<p>In today\u2019s time, WooCommerce is powering more than <strong>25%<\/strong> of the ecommerce stores which come in the top<strong> 1 million sites<\/strong> worldwide vis \u00e0 vis other ecommerce platforms. After the coronavirus worldwide pandemic, the ecommerce store numbers have only increases which in turn make these platforms more popular. In this article, we will go through many different aspects of WooCommerce, what it is, why it is so popular, what you can see, and much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_WooCommerce\"><\/span>What Is WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WooCommerce is basically a plugin that gives ecommerce features to a normal web application built on <a href=\"https:\/\/multisitelocal.ezxdemo.com\/wordpress-development.html\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress CMS<\/a>. So, if you have developed a WordPress web application and now planning to sell products on it you can simply implement the WooCommerce plugin. It will add all the features &amp; functionalities to sell your stuff online. The best thing is that it is a very light plugin which even WordPress developers can integrate and set up your online ecommerce store. Also, just like WordPress, WooCommerce is an Open-Source plugin. It includes all the essential features every online store needs, including shopping carts, payment gateways, and a streamlined checkout process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brief_Market_Stats_Of_WooCommerce\"><\/span>Brief Market Stats Of WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A few interesting stats of the WooCommerce in the ecommerce market are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>According to Builtwith, there are more than <strong>3.8 million<\/strong> ecommerce stores globally that are using WooCommerce as their ecommerce platform.<\/li>\n\n\n\n<li>The WooCommerce plugin has been downloaded <strong>86.3 million<\/strong> times.<\/li>\n\n\n\n<li><strong>93+ %<\/strong> of WordPress online stores choose the WooCommerce plugin.<\/li>\n\n\n\n<li>Currently, there are more than <strong>2000 WooCommerce themes<\/strong> available in the market.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/Market-Share-Of-WooCommerce-1.jpg\" alt=\"Market Share Of WooCommerce (1)\" class=\"wp-image-16344\"\/><figcaption class=\"wp-element-caption\">WooCommerce Usage Stats 2020 &#8211; <a href=\"https:\/\/barn2.com\/wp-content\/uploads\/2020\/01\/barn2-woocommerce-usage-infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">barn2<\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasons_Behind_Popularity_Of_WooCommerce\"><\/span>Reasons Behind Popularity Of WooCommerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The connection of WooCommerce with WordPress is one of the foremost reasons for its popularity. It has hundreds of paid &amp; free themes available along with a plethora of plugins that you can use to extend the functionality of your store. Some other reasons behind the popularity of the WooCommerce are<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WooCommerce and WordPress both are free to use<\/li>\n\n\n\n<li>WooCommerce is open-source, i.e. the development team can audit, modify or extend the code<\/li>\n\n\n\n<li>It is easy for beginners to use WooCommerce, they don&#8217;t need to be technical or coding savvy to create an online store<\/li>\n\n\n\n<li>WooCommerce is also very flexible i.e. you can add all kinds of functionality using plugins.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choose_WooCommerce_For_Your_eCommerce_Store\"><\/span>Why Choose WooCommerce For Your eCommerce Store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just installing a WooCommerce plugin in your WordPress gives it instant functionality of the ecommerce right out of the box. WooCommerce offers some incredible functions that you can leverage. Let\u2019s know about them\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Easy_Installation_Setup_And_Integration\"><\/span><strong>1. Easy Installation, Setup, And Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WooCommerce is specially designed for beginners and it is easy to start with. A simple installation and Setup Wizard will make your store up and running up with your WordPress theme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Installation\"><\/span><strong>2. Installation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WooCommerce plugin is like any other plugin. You just need to search it in the Plugins option of your WordPress dashboard and after a few clicks, it will get installed and activated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Setup\"><\/span>3. Setup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/blog-Product-Type@2x-1024x555.jpg\" alt=\"WooCommerce Setup\" class=\"wp-image-16350\"\/><\/figure><\/div>\n\n\n<p>During the WooCommerce installation, the Setup Wizard will take you through the basic steps of configuration. There are endless ecommerce options and the Setup Wizard cuts to the chase and shows you important options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_WordPress_Theme_Integration\"><\/span>4. WordPress Theme Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since WooCommerce is fully compatible with WordPress, it can easily work with most of the WordPress themes. You can also select the Storefront theme if you want to use the official theme and it is also free of cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Comes_With_All_Necessary_Features\"><\/span>5. Comes With All Necessary Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can customize the whole buying process from checkout to payment. You can set up the site in your own way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Payment_Gateways\"><\/span>6. Payment Gateways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WooCommerce gives you the flexibility to accept the various types of payments such as checks, cash on delivery, bank transfer, or you can use 3rd party payment gateways such as <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/best-paypal-alternative-for-payments.html\" target=\"_blank\" rel=\"noreferrer noopener\">PayPal<\/a> to accept credit cards or debit cards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Geo-location_And_Automatic_Taxes\"><\/span>7. Geo-location And Automatic Taxes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You don\u2019t need to worry about the taxes with WooCommerce. There are options for geolocation and automatic taxes so you will not show any incorrect tax or price to your customers, regardless of their location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Customizable_Checkout_Process\"><\/span>8. Customizable Checkout Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can control the checkout process from start to finish. It allows you to customize the steps, what details you should take from customers, and many other options. You can also use guest checkout or force secure checkout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Control_On_Products\"><\/span>9. Control On Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you are selling a single product, a product with multiple options, or hundreds of products or services, WooCommerce gives you complete control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Limitless_Products\"><\/span>10. Limitless Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Add a product and keep adding. There is no limit on adding products or you can add as many products you like in the WooCommerce store. The only constraint is your hosting capability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Types_Of_Products\"><\/span>11. Types Of Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether you want to sell e-books, affiliate products, or one-of-a-kind stock, you can sell any product type on WooCommerce. You can set your product as Simple Product, Grouped Product, External\/Affiliate Product, Variable Product, or Virtual\/Downloadable Product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Product_Options\"><\/span>12. Product Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Products are the cells of an ecommerce store. In WooCommerce, you can sell any type of product or service. You can add product attributes, tags, and categories. WooCommerce also allows you to add reviews to your products. The site visitors can filter the products by product type, star rating, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Easy_Shipping\"><\/span>13. Easy Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After easy selling of the product, WooCommerce also makes it easy to ship it to the customers. There are different shipping options available on your WooCommerce store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Shipping_Options\"><\/span><strong>14. <\/strong>Shipping Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WooCommerce gives you shipping options of flat rate shipping, International Shipping, Local Delivery, or in-store pickup. You can also set the shipping rate to Automatic, and give your customers the lowest rate based on their address \u2013 or even offer Free shipping.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"15_Calculative_Shipping_Display_And_Destination\"><\/span>15. Calculative Shipping, Display, And Destination<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is also possible to hide the shipping rate if the customer hasn\u2019t entered the address. There is also a Shipping Calculator in the shopping cart.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Tax_Management\"><\/span>16. Tax Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Taxes are also a part of the <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-start-an-online-ecommerce-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">ecommerce business<\/a> and you have to manage them efficiently for avoiding any legal tussle. WooCommerce makes it easy to handle even the stressful taxes. <\/p>\n\n\n\n<p>WooCommerce has pre-built features for handling the taxes. Custom tax rates, major tax rate calculation, and geo-location tax rates are a few of the available options. It is also possible to manually define tax rates, and control the tax rate assigned to your shipping costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Marketing_SEO\"><\/span>17. Marketing &amp; SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regardless of how intuitive and attractive your ecommerce store is, you wouldn\u2019t be able to bring a lot of traffic to it without digital marketing and SEO. WooCommerce utilizes the existing power of WordPress SEO to help get the word out and let your audience about you.<\/p>\n\n\n\n<p>Since WooCommerce plugins run on WordPress, you would be able to leverage the SEO options of WordPress. WordPress has very granular SEO options, by which your store will get a significant SEO boost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Coupons_and_Discounts\"><\/span>18. Coupons and Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Easily enable discounts and coupon codes, without ever discounting tax.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Reviews\"><\/span><strong>1<\/strong><strong>9<\/strong>. Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reviews on the products help you gain the trust of the site visitors and credibility to the products. In WordPress, you can enable them right from the dashboard or you can also allow reviews to be verified only from the verified customers and display a label of verified customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Reports_and_Analytics\"><\/span>20. Reports and Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While selling, it is also important to know which products are selling most and what is the audience demand, which audience is getting converted to, and many other things. With the proper analysis of data, you would be able to make better business decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Store_Dashboard\"><\/span>21. Store Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can check the traffic, orders, and status summary from the WooCommerce dashboard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Reports\"><\/span>22. Reports<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The WooCommerce reports and can help you to view your sales (gross and net) and print reports.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"23_Analyzing\"><\/span>23. Analyzing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Track the trends in growth and sales to take future business decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"24_Customer_Management\"><\/span>24. Customer Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether it is a first-time visitor, customer, or repeat client, WooCommerce customer management tools make it easy for your site visitors to take the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"25_Accounts_and_Passwords\"><\/span>25. Accounts and Passwords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It should be easy for customers to create accounts to retain them in your store. In the WooCommerce installation, you can give the option of auto-generate passwords and generating the customer account username using the e-mail address of customers. This will ensure a smooth flow of account creation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"26_Easy_M-commerce\"><\/span>26. Easy M-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers now prefer to shop anytime and anywhere, even on the go, thus mobile ecommerce applications are more in preference vis-\u00e0-vis websites. Hence, eCommerce is turning to <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/m-commerce-statistics-mobile-shopping-trends.html\" target=\"_blank\" rel=\"noreferrer noopener\">mobile commerce<\/a> or M-commerce.<\/p>\n\n\n\n<p>Woo-Commerce is mobile-friendly so that you never miss out on a sale due to a customer\u2019s device.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"27_Fully_Extendable\"><\/span>27. Fully Extendable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With WooCommerce, Sky is the only limit. With 450+ extensions you can configure your shop in virtually endless ways. The extensions will not be added to the core plugin but will work only if WooCommerce has been already installed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now, after reading this, you would have understood many different aspects of WooCommerce. In simple words, WooCommerce is simple and yet effective to take your business online and build and reliable ecommerce store. It has been powered by the open-source WordPress software, which powers many leading websites. It is fast, powerful, and free.\u00a0 You can extend its functionality as per your requirement. All combine to deliver the ultimate ecommerce solution and much of it is free. At Emizentech, the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/woocommerce-development.html\" target=\"_blank\" rel=\"noreferrer noopener\">WooCommerce development company<\/a> in India, we are having expertise in <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-website-development-guide.html\">developing ecommerce stores from scratch<\/a>. Let us know your requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When taking your business online and building an ecommerce store, there are many different options available for ecommerce platforms, one such popular ecommerce development platform is WooCommerce. In today\u2019s time, WooCommerce is powering more than 25% of the ecommerce stores which come in the top 1 million sites worldwide vis \u00e0 vis other ecommerce platforms.<\/p>\n","protected":false},"author":35,"featured_media":40214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[79],"tags":[94],"class_list":{"0":"post-16311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-explained"},"modified_by":"Marketing EmizenTech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/What-is-WooCommerce-2-600x400.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/What-is-WooCommerce-2-600x408.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/16311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=16311"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/16311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/40214"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=16311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=16311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=16311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}