{"id":1728,"date":"2020-04-25T07:26:58","date_gmt":"2020-04-25T07:26:58","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=1728"},"modified":"2022-01-21T11:44:05","modified_gmt":"2022-01-21T11:44:05","slug":"ecommerce-marketplace-b2c-b2b-complete-guide","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-marketplace-b2c-b2b-complete-guide.html","title":{"rendered":"eCommerce Marketplace Website with B2C &amp; B2B model \u2013 A Complete Guide"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"What_is_eCommerce_Marketplace\"><\/span>What is eCommerce Marketplace?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An ecommerce marketplace website is a web platform at which the supplier can sell products and buyers or end-users can purchase them. As a user, you can find products of different brands available to shop from multiple vendors, retailers showcased on a single web platform. In an ecommerce marketplace website, the marketplace administration is responsible for all the processes of ordering, checkout, payment, and delivery.<\/p>\n<p>In traditional ecommerce stores, there were only two entities involved, the shop owners, and customers. However, in ecommerce, there is a couple of other entities involved like:<\/p>\n<ul>\n<li>Owner of the Marketplace<\/li>\n<li>Vendors or Suppliers<\/li>\n<li>Customers<\/li>\n<li>Logistics and the warehouse manager<\/li>\n<li>Shipping Provider<\/li>\n<\/ul>\n<p>The entities can increase as per the size of the marketplace. The marketplace ecommerce website giants like Amazon, eBay, and Flipkart in India, have immensely got popularity, among every scale of businesses and consumers also.<\/p>\n<p>The retail ecommerce sales reached the valuation of 4,135 US billion dollars in 2019 and are expected to reach nearly 5,000 billion dollars by 2021. According to research by Internet Retailer, 35 of the current top 75 online marketplaces launched between 2010 and 2015, including physical stores that went online. Considering India only, the Indian ecommerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017. In the US, the end-users spent $601.75 billion in ecommerce purchases in 2019, up 14.9% from $523.64 billion the prior year. There has been a gradual increase in the ecommerce marketplace growth in the US from 6.4% in 2010, to 16% in 2019.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retail_eCommerce_Sales_Worldwide_from_2014_to_2023\"><\/span>Retail eCommerce Sales Worldwide from 2014 to 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1978 size-full\" title=\"ecommerce sales stats 2020\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/ecommerce-sales-stats-2020.jpg\" alt=\"ecommerce sales stats 2020\" width=\"717\" height=\"480\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Ecommerce_Marketplace\"><\/span>Types of Ecommerce Marketplace:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-1986 size-full\" title=\"Types of Ecommerce Marketplace\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/b2b-b2c-ecommerce.jpg\" alt=\"b2b-b2c ecommerce\" width=\"791\" height=\"350\" \/>The ecommerce marketplaces are broadly classified into two categories, Business to Business (B2B), and Business to Customer (B2C). These two marketplaces categories have the same basic features &amp; functionalities, however, they still have many differences in their operations mechanisms. We will explain them in brief:<\/p>\n<ul>\n<li>In B2B, the size of an order or product volumes are quite high vis-\u00e0-vis B2C marketplace<\/li>\n<li>The pricing of products is not fixed in B2B and is decided with mutual consent of buyer and seller, while in B2C, the prices are the same for all.<\/li>\n<li>In B2B, the payment is generally on credit or post-delivery, as in B2B, the buyer does multiple orders within a short time, however, in B2C the payment is mostly through online or COD.<\/li>\n<li>Delivery time is fixed and highly planned in B2B business while in B2C, delivery is executed as fast as possible.<\/li>\n<li>In B2C, the company wants to acquire as many as customers possible for more sales, however, in B2B, they want to gain the trust of the client for long \u2013business relationships.<\/li>\n<\/ul>\n<p>Learn More &#8211;\u00a0<strong><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/differences-b2b-and-b2c-ecommerce.html\" target=\"_blank\" rel=\"noopener\">Key differences between B2B and B2C ecommerce marketplaces.<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_eCommerce_Marketplace_Website\"><\/span>Benefits of eCommerce Marketplace Website:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several benefits of the marketplace that you can leverage for your business. You can assume the growth of the ecommerce marketplaces from the above-mentioned facts. In this article, we have also mentioned the key benefits of running your ecommerce marketplace:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Scalability\"><\/span>1. Scalability:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A properly structured and featured ecommerce marketplace will help your organization to grow and scale for meeting market demands and the needs of the customer by opening new sales channels and reaching new segments in the market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Better_efficiency\"><\/span>2. Better efficiency:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can integrate Enterprise Resource Planning (ERP) software and other solutions for getting better efficiency of your ecommerce marketplace. These help in providing a better user experience, such as convenient purchase experience for customers, focusing on actual customer service functions, eliminating rekey data in independent systems. This increases order throughput and eliminates the chances of errors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reach_to_more_customers\"><\/span>3. Reach to more customers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mostly, a marketplace is visited by more number of customers frequently, in comparison to stand-alone ecommerce stores. Many people surf through these marketplaces though not looking for buying those products in which you are specialized, there are still chances that they will come across your product and buy it. This could lead to impulse purchases and make your brand visible to new customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Automation\"><\/span>4. Automation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The revenue of a marketplace is mostly the commission that it gets from sales. Therefore, it requires a high degree of automation. So, there is no requirement of involving any major paperwork, as all the activities can be done automatically on the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Diverse_Customers\"><\/span>5. Diverse Customers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your loyal clientele knows your brand and will continue recommending it, but it\u2019s a profile that you have studied in detail beforehand. What if you could reach buyers that you have never crossed paths with before, or try new demographic niches and discover new sales opportunities?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_SEO_reinforcement\"><\/span>6. SEO reinforcement:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can manage your SEO activities all the time. Also, it is not advisable to change the design of your website and content too often. Instead, you should test the keywords and ad campaign along with the product listings and find out what attracts most a customer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Access_to_marketing_data_that_take_your_sales_to_a_new_high\"><\/span>7. Access to marketing data that take your sales to a new high:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce marketplace doesn\u2019t only increase the exposure to a new customer, but also give brands data about their sales. Brands can utilize information like click data, reviews, etc. for improving their products or services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Analytics\"><\/span>8. Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce marketplace is a perfect platform for launching a comprehensive analytics campaign. The companies can easily evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement. Integrating analytics such as Google Analytics gives you much more valuable data with actionable insights.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Customer-focused_Experience\"><\/span>9. Customer-focused Experience:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce marketplace giant Amazon.com has set an exceptional immersive customer experience standard, now today\u2019s customers expect a similar experience on other ecommerce web applications whether they are shopping for business or pleasure. There may be different experiences for B2B buyers, still a better intuitive design, rich content, and interactive functionality in their websites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Exceptional_Service_to_Customers\"><\/span>10. Exceptional Service to Customers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ecommerce marketplace provides the retailer with a chance to improve its customer services. These platforms can provide access to self-serve portals with an account, order, history and tracking information. Through integration with an organization\u2019s enterprise resource planning (ERP) system, a robust ecommerce site can display customer-specific products, services, and pricing based on customer login credentials.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_features_to_include_while_developing_B2B-B2C_marketplace_Website\"><\/span>Key features to include while developing B2B-B2C marketplace Website:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"HomePage\"><\/span>HomePage:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The homepage of the site should give a clear idea about your unique value proposition and competitive advantage. The theme should be highly captivating to the user, but make sure that your site\u2019s theme doesn\u2019t slow down the application. Add a search box with an autocomplete feature. After exploring the homepage, potential customers are most likely to use the search box to seek what they need. The images on the homepage should be at least 30 percent of the main categories of the page. There should be a diverse selection of the product recommendations, and the home page must have fewer than 12 categories. If there are any special offers on your site then highlight them on the homepage. Feature, the popular items, new arrivals, and seasonal items. If possible, try to make the dynamic borders or carousals which display more information and also engage the customers. Make sure that the theme doesn\u2019t get slow by any request. The complete homepage must be highly responsive across all devices &amp; browsers, and make sure every clickable item is working. If your website is any other language then we may ask you to use a language plugin too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_Listing_Page\"><\/span>Product Listing Page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the product listing page, the products should be aligned in a way that the customer can go through the maximum range of products within minimum time. The images should be of high-quality and must be relevant to the products. There should be an option of sorting and applying relevant filters (based on attributes assigned to the products).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Products_detail_page\"><\/span>Products detail page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviously, on the product detail page, there should be complete details of the product with all the attributes which can be applied such as size, colour pattern, quantity, variant, etc. Below the product details, there should be previous customers&#8217; ratings &amp; reviews of the product. You can also a section of the Related Products at the end of the product details page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopping_Cart_Page\"><\/span>Shopping Cart Page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the shopping cart page, there must be a list of all the products which are added into the cart along with their details like product name, vendor name, product image, quantity, and price. There must be a functionality of removing the item, updating the quantity, or editing cart. The total amount should also be displayed. If you have included Coupon code or discount here, then the user should be able to apply it here. In addition to these, \u201cContinue shopping\u201d and \u201cProceed to checkout\u201d buttons are also required.<\/p>\n<p><a href=\"https:\/\/multisitelocal.ezxdemo.com\/ecommerce-development.html?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=emizen_blog\"><img decoding=\"async\" class=\"aligncenter wp-image-1387 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/get-ecommerce-website.jpg\" alt=\"\" width=\"1230\" height=\"200\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Login_Register_Page\"><\/span>Login &amp; Register Page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the Login &amp; Register Page, there are simple fields such as Name, E-mail Id, Contact No, and other theme features plus choices to select the categories of interest while registering. There must be options for logging in and registering through social media login like Facebook, G-mail or LinkedIn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Checkout_Page\"><\/span>Checkout Page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The checkout should take minimum time as much as possible. Mostly two steps checkout extension is used in which firstly you can choose the shipping method, add a delivery address, and then do the payment. After payment confirmation, there would be a seller contact detail and the estimated delivery date displayed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Replacement_and_Return\"><\/span>Replacement and Return:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The customer would be able to replace or return the item through the request for order return or replace, request for a refund, chat, or return helpline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"My_account_Customer_Profile_Page\"><\/span>My account (Customer Profile Page):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can add basic features in the customer profile page like Account Dashboard, displaying the stats of the account, along with Request for Quote, Unsubscribe for newsletter options, and sections of My Wishlist and My Reviews.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"All_Requested_Quotes\"><\/span>All Requested Quotes:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For a B2B ecommerce marketplace, it is an essential feature to allow the user to access the listing of all requested quotes along with status.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Seller_Panel\"><\/span>Seller Panel:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Registration_Page_for_sellers\"><\/span>Registration Page for sellers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The registration of vendors will be a little complicated in comparison to the end-users. They are required to submit the documentation in the PDF file format, details forms submission. In addition to these, they must provide banking information, tax information, and tax certificates. Vendor\/Seller will fill these details to register into the website \u201cSign up for the newsletter\u201d, \u201cAvatar icon to become seller\u201d, and of course, Social media login\/registration.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Support_Dashboard\"><\/span>Support Dashboard:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the support dashboard for the seller, you can include features such as Live Chat, Form, Call back request form, Email\/Message Center.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Vendor_Dashboard\"><\/span>Vendor Dashboard:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the vendor dashboard, you can include order statistics of processing, pending, and completed order stats. You need to also add customer stats, product stats, and latest Orders, Old order and all orders management in widgets. You can also include Sales summary &amp; sales reports in widgets, and a chat functionality with the customer.<\/p>\n<p>Add views reviews &amp; ratings by customers, news widgets, Help section, and shipping settings. In account info. include banking, tax, documentations, business info. and profile. Add analytics and trends for seller products &amp; services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Inventory_Management\"><\/span>Inventory Management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In inventory management, including all the features along with the warehouse inventory stock field.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Managing_customers\"><\/span>Managing customers:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The seller must be able to view the list of customers with details like name, e-mail, contact No, gender, address, base total, no of orders, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Orders\"><\/span>Manage Orders:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In manage orders section, you can add manage order grid, create an invoice, create shipment, Download, and Print Invoice, Cancel Order, Contact buyer, View Orders history.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Transactions\"><\/span>Manage Transactions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The seller should be able to manage the Transaction between Admin and Vendor with statements, payment reports, services invoices, Withdrawal, list of transactions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_RMA\"><\/span>Manage RMA:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RMA management includes viewing the list of RMA, replying through conversation, and generating credit memo by the vendor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Seller_profile_page\"><\/span>Manage Seller profile page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The seller profile page will include bank details, managing profile page, view\/edit contact no. and other basic information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Request_for_Quotation\"><\/span>Request for Quotation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It allows the seller to manage the RFQ sent by admin.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Multi-Vendor_Report_Analytics\"><\/span>Multi-Vendor Report &amp; Analytics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It allows the seller to access the reports under the vendor panel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Table_Rate_Shipping_Marketplace_Add-on\"><\/span>Table Rate Shipping Marketplace Add-on:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It allows the seller to configure table rates for shipping charges<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Full_Site_SSL\"><\/span>Full Site SSL:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Full site SSL i.e. integration of SSL certificate into the store gives your site security from potential threats.<\/p>\n<p><em><strong>Learn More &#8211;<\/strong>\u00a0<strong><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-create-b2b-b2c-marketplace.html\" target=\"_blank\" rel=\"noopener\">How to develop B2B, B2C Marketplace on different ecommerce Platforms?<\/a><\/strong><\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Admin_Panel\"><\/span>Admin Panel:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the admin panel, the core features and functionalities that you must include are:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Vendors\"><\/span>Manage Vendors:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It includes vendor\/seller information, vendor products, and managing seller.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Products\"><\/span>Manage Products:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this, the admin would be able to approve\/disapprove the products, add\/update or delete the products, can see the full list of products, active\/deactivate products, and assign products to sellers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generate_Payout\"><\/span>Generate Payout:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This feature will generate the payout amount to be settled.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Managing_Attributes\"><\/span>Managing Attributes:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It manages the product attributes listing and features such as adding, updating, deleting product attributes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Management\"><\/span>Customer Management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It includes functionalities such as approving\/rejecting customers, viewing customers list, active or deactivate customer, rewarding customers, blocking customers, loyalty programs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_group_by_interest\"><\/span>Customer group by interest:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The admin would be able to manage customer groups, bifurcate particular users into groups, provide special offers, and can set promotions for the product for a particular group.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_Rating_management\"><\/span>Review &amp; Rating management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The admin would be able to view reviews &amp; ratings and manage them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Manage_Invoice\"><\/span>Manage Invoice:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In managing invoices, it includes generating an invoice, viewing invoice details, download invoice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Managing_Inventory\"><\/span>Managing Inventory:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The admin would be able to manage the stocks in the inventory of the products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Order_Management\"><\/span>Order Management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The admin would be able to add\/delete order, view list of pending and cancelled orders, search order, customer notification, and red alert for a late shipment, or pending unfilled orders.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Commission_management\"><\/span>Commission management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The admin would be able to manage the commission vendor wise and product-wise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"RMA_Request_Management\"><\/span>RMA Request Management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A Return Merchandise Authorization (RMA) is a process of return a product to receive a refund, replacement, or repair during the product\u2019s warranty period.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"CMS_Pages\"><\/span>CMS Pages:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CMS pages i.e. the number of pages on the whole b2b b2c marketplace, the admin should be able to manage that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shipping_Service_Nomination_System\"><\/span>Shipping Service Nomination System:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The seller should be able to choose domestic as well as international shipping and the shipping company as per the requirement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Survey_System\"><\/span>Survey System:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Survey system or taking feedback from the customers as well as sellers. The widget should be able to display on the seller dashboard.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Affiliate_Program\"><\/span>Affiliate Program:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In affiliate programs, the b2b b2c marketplace will pay affiliate Web sites a commission of 12% or whatever you decide to send them traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Influencers_Management\"><\/span>Influencers Management:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There can also be a portal for influencers who can register themselves with their profile, along with their areas of interest, demographics they serve, a link of their social media channels, and lastly their reviews and ratings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Giveaways_Center\"><\/span>Giveaways Center:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A giveaway is a promotional tool used by businesses to improve awareness of the brand, improve their image, or drive sales. Giveaways can range a great deal in size and value. There can be a dashboard of giveaways for a seller, with signup giveaway, prelaunch giveaway, sharing content, and instant giveaways.<\/p>\n<h4>Also Read: <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-mobile-app-development.html\" target=\"_blank\" rel=\"noopener\">How to develop ecommerce mobile application?<\/a><\/h4>\n<h3><span class=\"ez-toc-section\" id=\"Giftcards\"><\/span>Giftcards:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create physical as well as e-mail gift cards as products or also quick links in various denominations and currencies which user can gift to their loved ones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Daily_Deals\"><\/span>Daily Deals:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There can be a functionality of informing customers about the daily deals on the b2b b2c marketplace through an autoresponder newsletter system.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seller_profile_page\"><\/span>Seller profile page:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It allows the admin to manage the seller profile page settings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seller_University\"><\/span>Seller University:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The seller can also add more info. articles, seller guides, and videos. If require then one may include, a survey about contacts, quick links, and live chat with seller support link.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Testing\"><\/span>Testing:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The testing is done to find the potential errors, bugs, integrations, payments, functionality, speed or plugins working status, etc.<\/p>\n<p class=\"text-center\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-create-b2b-b2c-marketplace.html?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=emizen_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"Hire eCommerce developers\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/convertidea-img-blog.jpg\" alt=\"Hire eCommerce developers\" width=\"248\" height=\"31\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Top_10_ecommerce_marketplaces\"><\/span>Top 10 ecommerce marketplaces:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While customers still prefer to shop in stores, their use of ecommerce sites and marketplaces continues to show double-digit growth each year. Retailers, wholesalers, and manufacturers can no longer ignore the fact that the Internet must be considered a revenue source for their businesses. In 2020, here are the top 10 marketplaces that should be a part of any wholesaler or retailers\u2019 ecommerce decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Amazon\"><\/span>1. Amazon:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1962 size-medium\" title=\"Amazon\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/amazon-1-300x120.png\" alt=\"Amazon\" width=\"300\" height=\"120\" \/><\/p>\n<p>Amazon has become the world\u2019s largest ecommerce platform. In the US, alone there are 5 million marketplace sellers and 20 million shoppers browsing the site every month. Amazon is one of the most popular online marketplaces available. It\u2019s best suited for medium to large sellers that want exposure to millions of customers and are equipped to handle the influx of traffic when it comes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Walmart\"><\/span>2. Walmart:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1963 size-medium\" title=\"Walmart\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/Walmart_logo.svg-300x75.png\" alt=\"Walmart\" width=\"300\" height=\"75\" \/><\/p>\n<p>Walmart has become the largest retailer in the world. In 2000, they develop the ecommerce marketplace for themselves. Walmart not only accepts sellers that use FBA, but they also cater to the drop shippers. However, remember, a seller can either be a drop-ship vendor or seller but not both.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_eBay\"><\/span>3. eBay:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1965 size-medium\" title=\"eBay\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/ebay-300x158.png\" alt=\"ebay\" width=\"300\" height=\"158\" \/><\/p>\n<p>eBay was launched in 1995 and has evolved from just a used good selling marketplace to one of the largest ecommerce marketplaces in the world. This marketplace is suited for sellers that sell new and used items and are open to auctioning their products for a higher price.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Alibaba\"><\/span>4. Alibaba:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1961 size-full\" title=\"Alibaba\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/alibaba.png\" alt=\"Alibaba\" width=\"300\" height=\"168\" \/><\/p>\n<p>Alibaba was founded in 1999 as a B2B portal to connect Chinese manufacturers with overseas buyers. In today\u2019s time, it is known as Chinese Amazon and the platform provides C2C, B2C, and B2B sales channels, and offers many of the services that Amazon offers. Alibaba has upwards of 674 million users, about 775 million monthly mobile users, and boasts a 60 percent share of the Chinese ecommerce market.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Overstock\"><\/span>5. Overstock:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1966 size-medium\" title=\"Overstock\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/overstock-300x77.png\" alt=\"Overstock\" width=\"300\" height=\"77\" \/><\/p>\n<p>Overstock starts by selling surplus, closeouts, and returned merchandise. Today, Overstock also sells new merchandise and has drastically overhauled its partner program. The site currently has over 30 million unique visitors each month. The company takes a more community-based approach to the people it allows on the platform since revising its strategy in 2011.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Etsy\"><\/span>6. Etsy:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1968 size-full\" title=\"Etsy\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/etsy.png\" alt=\"etsy\" width=\"297\" height=\"170\" \/><\/p>\n<p>Etsy is the best ecommerce platform for those shoppers who are looking for unique products. This makes the platform ideal for small and medium sellers who are having specialization in handmade or vintage products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Jet\"><\/span>7. Jet:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1969 size-medium\" title=\"Jet\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/jet-300x125.png\" alt=\"jet\" width=\"300\" height=\"125\" \/><\/p>\n<p>Jet is new in the list of the marketplaces. It was launched in 2015 and was acquired by Walmart, quite soon after the launch. Jet is the ideal online marketplace for sellers that cater to a specific customer segment \u2014 price-sensitive, millennial city dwellers. There are about 400,000 active monthly users on the site and about 2,400 sellers. This marketplace is still small, but provides more exposure and have a greater repeating buyer rate than Amazon and eBay.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Newegg\"><\/span>8. Newegg:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1970 size-full\" title=\"Newegg\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/newegg.jpg\" alt=\"newegg\" width=\"275\" height=\"183\" \/><\/p>\n<p>What makes Newegg different from other online marketplaces is that it specialized in one product category. It means if your niche is selling in tech products, then Newegg is the place for you. Since tech products tend to be in demand during major holidays like Christmas and special occasions like birthdays, Newegg is also a good fit for seasonal sellers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Rakuten\"><\/span>9. Rakuten:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1971 size-full\" title=\"Rakuten\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/rakuten.png\" alt=\"rakuten\" width=\"286\" height=\"176\" \/><\/p>\n<p>Rakuten, a global marketplace based in Japan, is the 4th largest ecommerce marketplace in the world. Rakuten is a good fit for medium to large sellers that want the option to ship beyond North America and grow their business internationally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Cratejoy\"><\/span>10. Cratejoy:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1967 size-full\" title=\"Cratejoy\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/cratejoy.png\" alt=\"cratejoy\" width=\"259\" height=\"194\" \/><\/p>\n<p>Cratejoy marketplace is having a niche for the subscription box industry. With thousands of boxes catering to countless niches and more boxes launching every month, there\u2019s a lot of competition out there. If you own a subscription box, one way to stand out from the crowd is to use the Cratejoy marketplace.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you are <strong>developing ecommerce marketplace<\/strong> B2B or B2C, it is important that you hire a team of eCommerce developers specialists in the segment and can cater to all your requirements within minimum time. Are you looking for a b2b ecommerce marketplace <strong>website design company<\/strong> to create an ecommerce marketplace? At Emizentech, the best b2b <strong>ecommerce marketplace website<\/strong> designers, we are having a dedicated team of ecommerce developers having expertise in all major platforms of marketplaces, to deliver you an exceptional application for scaling up your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Also_Read\"><\/span>Also Read:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[wp_show_posts id=&#8221;4536&#8243;]<\/p>\n<h3><span class=\"ez-toc-section\" id=\"People_also_searched_for\"><\/span>People also searched for<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Online marketplace platform<\/li>\n<li>B2B ecommerce marketplace<\/li>\n<li>What Is B2C Marketing<\/li>\n<li>What Is B2B Marketing<\/li>\n<li>B2C Ecommerce Platform<\/li>\n<li>B2B eCommerce<\/li>\n<li>B2C eCommerce<\/li>\n<li>Wholesale B2B &amp; B2C eCommerce store<\/li>\n<li>Business-to-Business (B2B) Definition<\/li>\n<li>B2B and B2C eCommerce Website<\/li>\n<li>Multivendor marketplace<\/li>\n<li>B2B ecommerce<\/li>\n<li>B2C ecommerce<\/li>\n<li>B2B Ecommerce Development Company<\/li>\n<li>B2B and B2C eCommerce marketplace features<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is eCommerce Marketplace? An ecommerce marketplace website is a web platform at which the supplier can sell products and buyers or end-users can purchase them. As a user, you can find products of different brands available to shop from multiple vendors, retailers showcased on a single web platform. In an ecommerce marketplace website, the<\/p>\n","protected":false},"author":35,"featured_media":1987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[79],"tags":[89],"class_list":{"0":"post-1728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-website"},"modified_by":"emizentech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/ecommerce-marketplace-website-b2b-b2c-model-guide-1.png","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/ecommerce-marketplace-website-b2b-b2c-model-guide-1.png","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/1728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/1728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/1987"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}