{"id":27630,"date":"2022-03-19T05:57:00","date_gmt":"2022-03-19T05:57:00","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=27630"},"modified":"2022-04-06T09:39:00","modified_gmt":"2022-04-06T09:39:00","slug":"live-search-in-adobe-commerce","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html","title":{"rendered":"Live Search In Adobe Commerce: How It Improves CX?"},"content":{"rendered":"\n<p>A good search is a backbone of a good UX in an e-commerce store. And if you have used Magento for a considerable period of time then you must have found it challenging to have a good search on your Magento store without using any 3<sup>rd<\/sup> party extension. Historically, Magento has been notorious for its <strong>\u201cnot so impressive\u201d <\/strong>search feature. There was a very simple algorithm in the Magento 1 which didn\u2019t provide such good results most of the time. In Magento 2, things improved and it started using ElasticSearch which was quite better regarding search results relevancy and additional features like synonyms, etc. Still, without making some tweaks and modifications, it isn\u2019t yet the best option.<\/p>\n\n\n\n<p>In the 2021 Adobe Summit, a new search service called <strong>Live Search <\/strong>was introduced for <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-adobe-commerce.html\">Adobe Commerce<\/a>. This is an official search solution of Adobe which is focused to bring the searching to a new height by utilizing AI and other advanced technologies. If you are using Adobe Commerce as an e-commerce platform for your store, then you can use this service free of cost by installing the corresponding module from the marketplace Magento Live Search. The amazing thing about this module is that it showcases a new service-based approach that Adobe may use in its future versions. It is an API-first service with easy deployment through JavaScript SDK and Graph QL options. Adobe Commerce gives merchants the flexibility to deliver these astonishing user experiences without powerful tools.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Do you know that 43% of the users go directly to the website\u2019s search bar?<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<p>The installation process of this module is quite similar to other modules. You just need to generate an API key from your Magento account. This key will be used for communication with other Adobe Commerce services. After the installation and configuration of the module, you have to wait for some time for the indexing of data. If you have configured everything correctly, you will find the Live Search on the main marketing tab of your Admin Panel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customers-prefer-to-pay-1024x572.jpg\" alt=\"customers prefer to pay\" class=\"wp-image-27633\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customers-prefer-to-pay-1024x572.jpg 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customers-prefer-to-pay-300x168.jpg 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customers-prefer-to-pay-768x429.jpg 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customers-prefer-to-pay.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The&nbsp;notion&nbsp;that&nbsp;the&nbsp;CX&nbsp;has&nbsp;a&nbsp;significant&nbsp;impact&nbsp;on&nbsp;the&nbsp;connection&nbsp;between&nbsp;a&nbsp;brand&nbsp;and&nbsp;its&nbsp;customers&nbsp;has&nbsp;been&nbsp;demonstrated&nbsp;several&nbsp;times&nbsp;via&nbsp;surveys,&nbsp;studies,&nbsp;and&nbsp;statistics.&nbsp;According&nbsp;to&nbsp;an&nbsp;Oracle&nbsp;survey,&nbsp;<strong>86&nbsp;percent<\/strong>&nbsp;of&nbsp;consumers&nbsp;would&nbsp;pay&nbsp;more&nbsp;for&nbsp;a&nbsp;better&nbsp;CX,&nbsp;whereas&nbsp;<strong>89&nbsp;percent<\/strong>&nbsp;would&nbsp;go&nbsp;to&nbsp;a&nbsp;rival&nbsp;if&nbsp;they&nbsp;had&nbsp;a&nbsp;bad&nbsp;CX.<\/p><\/blockquote>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html#How_Does_Live_Search_Functionality_Work\" >How Does Live Search Functionality Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html#1_Live_Search_Tools_Adobe_Commerce\" >1. Live Search Tools: Adobe Commerce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html#Build_Your_Own_eCommerce_Store\" >Build Your Own eCommerce Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html#2_Under_The_Hood_Adobe_Commerce\" >2. Under The Hood : Adobe Commerce<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/live-search-in-adobe-commerce.html#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Live_Search_Functionality_Work\"><\/span><strong>How Does Live Search Functionality Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Best eCommerce Platform to Sell Online | Adobe Commerce\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/KllhoxmQTSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>For e-commerce retailers, giving the right search results to users without introducing any technical capabilities or delays is a huge competitive advantage \u2013 <\/strong>Adobe<\/p><\/blockquote>\n\n\n\n<p>An improvement in the search functionality of your store will not just improve customer experience but can also affect the conversion rates. Better search results can lead to 1.8x more conversions. Search is the first medium by which the user interacts with your online store.<\/p>\n\n\n\n<p>Utilizing <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/artificial-intelligence-impact-ecommerce-industry.html\">Artificial intelligence<\/a> and Machine Learning technologies, the merchants get \u201csearchandizing\u201d capabilities that can deliver customized search results for more conversion rates and sales. This feature gives fast search results and is more efficient. In a B2B commerce store especially, it will help retailers enhance the search experience with features like \u201csearch-as-you-type\u201d.<\/p>\n\n\n\n<p>The merchants also get accurate reports on the basis of users\u2019 queries and thus they can refine their strategies as per the users\u2019 mindsets and improve sales. The product recommendations will also get improved by these queries which again lead to improved CX and sales. Since it has been powered by <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/why-python-used-for-machine-learning.html\">Machine Learning<\/a>, the results will also be more accurate and personalized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Live_Search_Tools_Adobe_Commerce\"><\/span>1. <strong>Live Search Tools<\/strong>: Adobe Commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-Tools-1024x572.jpg\" alt=\"Live Search Tools\" class=\"wp-image-27638\" width=\"512\" height=\"286\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-Tools-1024x572.jpg 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-Tools-300x168.jpg 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-Tools-768x429.jpg 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-Tools.jpg 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>After installing the Live Search, you will find a screen where you can configure facets, synonyms, rules, or perform API requests in a search engine. Let\u2019s discuss each of these in more detail:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Facets<\/strong><\/h4>\n\n\n\n<p>You must have found several attributes listed in the filters of a page, mainly a <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/product-detail-page-product-listing-page-pdp-plp.html\">product listing page<\/a>. These attributes are called <strong>facets.<\/strong> You can add new attributes in the standard way from Admin -&gt; Attributes -&gt; Product. Here you will find the newly added attributes in the Faceting section of the Live Search Configuration. Again, you have to wait for some time to reflect the newly added attributes populated in the search configuration. The configuration of facets is also very simple. You can configure order and type of sorting and can pin some attributes to have them always on the top of the filter panel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Synonyms<\/strong><\/h4>\n\n\n\n<p>There are many instances when the user types synonyms or <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-upsell-vs-cross-sell-and-related-products-guide.html\">related words of a product<\/a> in the search query. For e.g. the users may type \u201csneakers\u201d instead of shoes in the query. In the Synonyms tab, you can configure what keywords should be considered synonyms for a particular product name. The best thing here is the ability to set either two-way (search for a dog, leads to pedigree and vice versa) or one way (search for a cloth on head, get scarf but not vice versa).<\/p>\n\n\n\n<div style=\"background-color:#ffe5d3;text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\"><span class=\"ez-toc-section\" id=\"Build_Your_Own_eCommerce_Store\"><\/span>Build Your Own eCommerce Store<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p><strong>Hire Adobe Commerce Developers<\/strong><\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/enqiry.html?utm_source=blog&amp;utm_medium=gb&amp;utm_campaign=livesearchadobeblog\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#000000\">Get Started<\/a><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Rules<\/strong><\/h4>\n\n\n\n<p>Rules are the most exciting feature. Here you can configure how the search results will look based on the searched query. For e.g. you can create a rule that pins a particular product if the search query contains \u201cshoe\u201d<\/p>\n\n\n\n<p>Many merchants were waiting for this feature. This is the reality of the e-commerce industry. Search is not just a UX tool that helps users to find a particular product but it also has become a strong marketing tool. Having flexibility over what users will see in your store gives an extra chance to promote your products.<\/p>\n\n\n\n<p>The GraphQL tab is helpful for many developers. It allows to create an API request and see the direct output from the search service.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#f46f25\"><strong>Also Read: <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/magento-review.html\">A Comprehensive Review of Magento eCommerce<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Under_The_Hood_Adobe_Commerce\"><\/span>2. <strong>Under The Hood<\/strong> : Adobe Commerce <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most appealing fact about the new search is that the search functionality doesn\u2019t take place in the platform itself \u2013 earlier it used to be. It collects all the required data about the catalog and sends it to the external search service within Adobe\u2019s infrastructure.<\/p>\n\n\n\n<p>The configurations are also stored on this external service as well. If a user searches for a particular keyword, a request will be sent by the system to the mentioned external service using GraphQL. Adobe Sensei will process the service and send back the respective result.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/magento.com\/products\/live-search\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Learn more about Live Search<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/marketplace.magento.com\/magento-live-search.html?_ga=2.14039863.1236502679.1624423008-362010396.1599655295\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Download Live Search for Free<\/a><\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><strong>Wrapping Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Searching is an integral part of the ecommerce store UX and it plays a major role in increasing the conversion rates. Adobe Commerce comes with an astonishing search functionality free of cost that other ecommerce platforms are not capable of providing even after using 3<sup>rd<\/sup> party paid plugins. Hire the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/adobe-commerce-development-company.html\">Adobe Commerce development company<\/a>, which has expertise in developing Adobe Commerce stores from scratch. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good search is a backbone of a good UX in an e-commerce store. And if you have used Magento for a considerable period of time then you must have found it challenging to have a good search on your Magento store without using any 3rd party extension. Historically, Magento has been notorious for its<\/p>\n","protected":false},"author":35,"featured_media":27631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-27630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magento"},"modified_by":"emizentech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-In-Adobe-Commerce--600x400.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Live-Search-In-Adobe-Commerce--600x600.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/27630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=27630"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/27630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/27631"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=27630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=27630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=27630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}