{"id":27677,"date":"2022-03-16T09:57:47","date_gmt":"2022-03-16T09:57:47","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=27677"},"modified":"2022-04-06T09:41:14","modified_gmt":"2022-04-06T09:41:14","slug":"adobe-commerce-customer-segmentation","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html","title":{"rendered":"Adobe Commerce Customer Segmentation: Know All About It"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Segmenting customers in your store improves your marketing efforts and increases customer satisfaction. You can dynamically display content for a specific set of customers based on attributes like customer address, order history, shopping cart contents, etc. The marketing methods can also be optimized with shopping cart price rules for these segments. This article will go through all the different aspects of customer segmentation and how this feature of <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/signs-your-online-store-is-ready-for-adobe-commerce.html\">Adobe Commerce is excellent<\/a> for your online store.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#What_Is_Customer_Segmentation\" >What Is Customer Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#Importance_Of_Customer_Segmentation_In_Online_Stores\" >Importance Of Customer Segmentation In Online Stores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#Most_Common_Types_Of_Customer_Segmentation_In_Use_Today\" >Most Common Types Of Customer Segmentation In Use Today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#Types_Of_Customer_Segmentation\" >Types Of Customer Segmentation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#How_To_Do_Customer_Segmentation\" >How To Do Customer Segmentation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#1_Understanding_The_Business_Costs\" >1. Understanding The Business Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#2_Identifying_Your_Best_Customers\" >2. Identifying Your Best Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#3_Collecting_Data_From_External_Sources\" >3. Collecting Data From External Sources<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#How_Adobe_Commerce_Gives_The_Best_Customer_Segmentation\" >How Adobe Commerce Gives The Best Customer Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#Customer_Groups_Vs_Customer_Segments\" >Customer Groups Vs Customer Segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#How_To_Create_A_Customer_Segment_In_Adobe_Commerce\" >How To Create A Customer Segment In Adobe Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/adobe-commerce-customer-segmentation.html#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Customer_Segmentation\"><\/span>What Is Customer Se<strong>gmentation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Introduction to Customer Segmentation | 365 Data Science Online Course\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/kKmWCf2lH7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer segmentation refers to grouping customers into specific subgroups based on certain characteristics and using certain data sources. Some of the deciding attributes are demographic characteristics, engagement characteristics, and interest in your product. E.g., if you are selling books, they prefer fictional or non-fictional books.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also reference a pet store in which there are very diverse customers with different preferences and needs. The purchase depends on the type they like, pets&#8217; ages, dietary needs, lifestyle, income, and how they like to interact with the pets. The pet seller will not find any outcome in communicating with all customers in the same way. Here customers segmentation helps, and it will change how you communicate with your customers based on what you know about them. You can also identify the most profitable customers and tailor your offerings to meet their needs. In short, customer segmentation lets you deliver relevant shopping experiences for building brand loyalty.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_Of_Customer_Segmentation_In_Online_Stores\"><\/span>Importance Of Customer Segmentation In Online Stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-1024x683.jpg\" alt=\"customer segmentation for Online Stores\" class=\"wp-image-27685\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-1024x683.jpg 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-300x200.jpg 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-768x512.jpg 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-600x400.jpg 600w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-270x180.jpg 270w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores-770x515.jpg 770w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segmentation-for-Online-Stores.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Not long ago, online stores focused on attracting more and more visitors to their online store through marketing efforts and appealing to average customers.&nbsp; But it included the wrong audience on the online store, and soon, the marketing experts realized that one-size-fits-all marketing approaches aren\u2019t so practical anymore. Also, targeting wrong customers was not just resulting in wasting marketing costs and higher operational costs associated with product returns, customer service, etc.&nbsp; Customer segmentation helps you target the right set of customers (with the right messages at the right time). You can give the best possible customer experience and keep them loyal to your store, and you can give them personalized experiences and give them content or product recommendations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Most_Common_Types_Of_Customer_Segmentation_In_Use_Today\"><\/span>Most Common Types Of Customer Segmentation In Use Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Finding the customer engagement patterns is very important in e-commerce. Don&#8217;t just find what customers are purchasing from your store, but also check what they do after the purchase and what they did before. How many times have they purchased the product? Another major aspect to understand is what types of things they are interested in. This will make sure that you are selling the exact product they want and your marketing efforts are not going in vain.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the best outcomes of this analysis is looking at cohort analysis. It lets you look at groups and users&#8217; sections and know their retention and loyalty. You can find if the users visit your online store daily, weekly, or monthly. Cohort analysis helps you determine why certain types of customers are not returning to your store. It is crucial for remarketing and retargeting. Since no two customers are the same, segmenting customers into separate groups regarding how they interact with your store or product is important for marketing and conversions.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#f46f25\"><strong>Also Read: <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/magento-review.html\">Magento Review for Ecommerce Stores<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_Of_Customer_Segmentation\"><\/span>Types Of Customer Segmentation <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--1024x1024.jpg\" alt=\"Types Of Customer Segmentation\" class=\"wp-image-27687\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--1024x1024.jpg 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--300x300.jpg 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--150x150.jpg 150w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--768x768.jpg 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--600x600.jpg 600w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation--370x370.jpg 370w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/Types-Of-Customer-Segmentation-.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Demographic &amp; Socioeconomic Segmentation<\/li><li>Geographic Segmentation<\/li><li>Behavioural Segmentation<\/li><li>Psychographic Segmentation<\/li><li>Social Media Segmentation<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Do_Customer_Segmentation\"><\/span>How To Do Customer Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are certain steps that you have to follow in Customer Segmentation. These are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding your business costs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identifying your best customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collecting data from external sources<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating Customer Profiles<\/span><\/li><\/ul>\n\n\n\n<p><b>Let\u2019s go through each of these in a bit more detail\u2026<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understanding_The_Business_Costs\"><\/span>1. Understanding The Business Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Before segmenting customers, you should know your overall business costs and the cost associated with each customer transaction. Find the cost associated with advertising, customer acquisition, shipping, order processing, and customer service. Knowing the business cost will let you know how much you must earn from each customer transaction to profit. More importantly, you will start linking customer behaviors to profits. This is important to know which customers are worth targeting and which ones are not.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from knowing the business costs, know the customer lifetime value, i.e., average net profit attributed to your brand within a particular timeframe. This will help you know how much repeat business you can expect from individual customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identifying_Your_Best_Customers\"><\/span>2. Identifying Your Best Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Do you know that <strong>80%<\/strong> of your business comes from<strong> 20%<\/strong> of your customers?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A quick analysis of the purchasing history will let you know who your best customers are and which customers are buying your top-selling products. The most profitable customers are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Frequent Buyers:<\/strong> Those who make repeated purchases from your store respond 40-60% better than single-time customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>High Average Order Value:<\/strong> Customers who make fewer purchases but comparatively higher order value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Few Returns:<\/strong> Customers who made a few or no returns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Provider Reviews:<\/strong> A positive review from a customer is a huge asset in marketing. Always value the buyers who left a genuine review after making a purchase and use social media to tell their friends about the purchases.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Collecting_Data_From_External_Sources\"><\/span>3. Collecting Data From External Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The more you know about your customers, the more effectively you will deliver a better customer experience to them. For that, you have to look beyond your store database and find external sources from where you can collect data of your customers? Here are some ways:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">a) Census Data<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">With a little extra research, you can collect a range of useful demographic information based on your customers\u2019 zip codes.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Browsing Devices<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also collect helpful customer data by detecting browsing devices for accessing your store site. Earlier customers used to browse the stores from either desktop or laptop computers, but now, with m-commerce, smartphones have become a more significant trend in the e-commerce industry.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">c) Surveys and Market Research<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also conduct independent market research or survey the customers to collect richer data like customers&#8217; lifestyles, attitudes, activities, shopping preferences, etc.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">d) Cookies<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Cookies track the customers&#8217; behavior when they visit your store and collect information. They can collect browsing history, page views, income, age range, etc.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">e) Web Analytics<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Many web analytics packages like Google Analytics provide information about the device and other important parameters.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">f) Data Aggregator Services<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">For a fee, data services such as Rapleaf and Spearmint will provide you with a range of information about your customers based on their email addresses.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">g) Creating Customer Profiles<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can identify your customers\u2019 needs, mindset, and challenges with profiles. You can incorporate demographic, lifestyle, and behavioral characteristics in the profile to target. You can also identify sub-segments for existing products.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Adobe_Commerce_Gives_The_Best_Customer_Segmentation\"><\/span>How Adobe Commerce Gives The Best Customer Segmentation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Customer Segmentation feature by Adobe Commerce lets you dynamically display content and promotions to a set of specific customers. There are features like showing certain prices to a specific set of customers, giving discounts to target customers, catalog price rule, cart price rule, tier price, <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-upsell-vs-cross-sell-and-related-products-guide.html\">related product<\/a> rule, dynamic block, reward exchange rates, category permissions, invitations, etc.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Groups_Vs_Customer_Segments\"><\/span>Customer Groups Vs Customer Segments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-black-color has-pale-cyan-blue-background-color has-text-color has-background\"><thead><tr><th>&nbsp;<\/th><th>CUSTOMER SEGMENT<\/th><th>CUSTOMER GROUP<\/th><\/tr><\/thead><tbody><tr><td><strong>Catalog price rule<\/strong><\/td><td>&nbsp;<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td><strong>Cart price rule<\/strong><\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td><strong>Tier price<\/strong><\/td><td>&nbsp;<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td><strong>Related product rule<\/strong><\/td><td>\u2714\ufe0f<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Dynamic block<\/strong><\/td><td>\u2714\ufe0f<\/td><td>&nbsp;<\/td><\/tr><tr><td><strong>Reward exchange rates<\/strong><\/td><td>&nbsp;<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td><strong>Category permissions<\/strong><\/td><td>&nbsp;<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>Invitations<\/td><td>&nbsp;<\/td><td>\u2714\ufe0f<\/td><\/tr><\/tbody><\/table><figcaption><a href=\"https:\/\/docs.magento.com\/user-guide\/marketing\/customer-segments.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe Commerce<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_Customer_Segment_In_Adobe_Commerce\"><\/span>How To Create A Customer Segment In Adobe Commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segments-1024x363.png\" alt=\"customer segments\" class=\"wp-image-27686\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segments-1024x363.png 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segments-300x106.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segments-768x272.png 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/customer-segments.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/docs.magento.com\/user-guide\/marketing\/customer-segment-create.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe Commerce Guide<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p id=\"step-1-enable-customer-segments\"><strong>Step 1: <\/strong>Enable customer segments<\/p>\n\n\n\n<p id=\"step-2-add-a-customer-segment\"><strong>Step 2:<\/strong> Add a customer segment<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> Define the conditions<\/p>\n\n\n\n<p><strong>Step 4: <\/strong>Review the list of matched customers<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article, we have understood how a feature of Adobe Commerce, <strong>\u201cCustomer Segmentation,\u201d <\/strong>can play a big role in your store&#8217;s marketing and overall growth. Hire the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/adobe-commerce-development-company.html\">Adobe Commerce development company<\/a> with expertise in developing such ecommerce stores from scratch.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmenting customers in your store improves your marketing efforts and increases customer satisfaction. You can dynamically display content for a specific set of customers based on attributes like customer address, order history, shopping cart contents, etc. The marketing methods can also be optimized with shopping cart price rules for these segments. This article will go<\/p>\n","protected":false},"author":35,"featured_media":27682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-27677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-magento"},"modified_by":"emizentech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/adobe-commerce-Customer-Segmentation-Feature-1-600x400.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/03\/adobe-commerce-Customer-Segmentation-Feature-1-600x600.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/27677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=27677"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/27677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/27682"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=27677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=27677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=27677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}