{"id":28466,"date":"2022-05-02T08:06:10","date_gmt":"2022-05-02T08:06:10","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=28466"},"modified":"2022-05-02T08:06:13","modified_gmt":"2022-05-02T08:06:13","slug":"what-is-digital-asset-management","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html","title":{"rendered":"What Is Digital Asset Management? How DAM Works?"},"content":{"rendered":"\n<p>With a Digital Asset Management system, you spend less time organizing and more time creating.&nbsp;<\/p>\n\n\n\n<p>The Digital Asset is a crucial component of the DAM process. Any file type of value owned by an individual or enterprise, coming in a digital format, is searchable via metadata and contains access and usage rights. Digital Assets are any content that can be stored digitally, so it is easier to create, manage, publish, and share content with any person inside\/outside the organization. We live in a fast-evolving digital climate, where there is no limit to what a digital asset can be. Files such as photos, videos, music, documents, animations, graphics, audio content, presentations, and other media containing the right to use them are considered Assets.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#What_Is_A_Digital_Asset_Management_System\" >What Is A Digital Asset Management System?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#What_Do_DAM_Systems_Do\" >What Do DAM Systems Do?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#What_Is_The_Role_Of_A_Digital_Asset_Manager\" >What Is The Role Of A Digital Asset Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#Benefits_Of_A_Digital_Asset_Management_system\" >Benefits Of A Digital Asset Management system<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#1_Quick_Easy_File_Access\" >1. Quick &amp; Easy File Access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#2_Seamlessly_Integrate_With_Wider_Tech_Stack\" >2. Seamlessly Integrate With Wider Tech Stack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#3_Secure_File_Sharing_Directly_From_The_DAM_Platform\" >3. Secure File Sharing Directly From The DAM Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#4_Keeping_Important_Assets_Safe_Secure\" >4. Keeping Important Assets Safe &amp; Secure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#5_Use_The_Latest_Content\" >5. Use The Latest Content.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#6_Cutting_Operational_Costs\" >6. Cutting Operational Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#Who_Uses_The_DAM_System\" >Who Uses The DAM System?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#1_Internal_Users_These_Consist_Of\" >1. Internal Users: These Consist Of:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#You_Have_A_Vision\" >You Have A Vision<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#2_External_Users_These_Are\" >2. External Users: These Are:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#What_To_Look_For_While_Selecting_A_DAM_System\" >What To Look For While Selecting A DAM System?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#1_Efficient_At_File_Transfer\" >1. Efficient At File Transfer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#2_Stable_Storage_Transfer_Infrastructure\" >2. Stable Storage &amp; Transfer Infrastructure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#3_Import_Export_capability\" >3. Import &amp; Export capability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#4_Bi-directional_flexibility\" >4. Bi-directional flexibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#5_Integration\" >5. Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#6_Supports_Asset_Lifecycle_Role-Based_Permissions\" >6. Supports Asset Lifecycle &amp; Role-Based Permissions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#DAM_vs_CMS_Whats_The_Difference\" >DAM vs CMS: What&#8217;s The Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#Is_Your_Business_Ready_For_A_Digital_Asset_Management_System\" >Is Your Business Ready For A Digital Asset Management System?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-digital-asset-management.html#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_A_Digital_Asset_Management_System\"><\/span>What Is A Digital Asset Management System?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Digital Asset Management (DAM)?\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/JeKZDZIBTfg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Digital Asset Management (DAM) systems allow organizations to store, organize, find, retrieve and share the entire digital content catalog from one place, i.e., a single source of truth. DAM is a centralized DAM system that is quick to deploy and easy to use, and it provides employees, peers, contractors, clients, and other key stakeholders controlled access to the entire digital content libraries \u2013 such as photos, images, audio, video, creative files, documents, presentations, and more.<\/p>\n\n\n\n<p>As per the organization&#8217;s needs, DAM systems come in all shapes and sizes. A large retail enterprise might use a DAM system mainly to manage e-commerce product imagery, and a global non-profit charity might use this system to store and share documents. Most DAM solutions are not just about storing files, but rather they offer add-on modules like brand guidelines &amp; project workflow tools to drive efficiencies across the digital content lifecycle.&nbsp;<\/p>\n\n\n\n<p>In this post, we discuss in-depth DAM software and how it assists teams in getting organized and staying on schedule.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Do_DAM_Systems_Do\"><\/span>What Do DAM Systems Do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Management.jpg\" alt=\"Digital Asset Management\" class=\"wp-image-28468\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Management.jpg 700w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Management-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>In its simplest form, this technology offers a secure repository facilitating the creation, production, organization, management, distribution, and possibly monetization of the media files identified as digital assets. Like other content management technologies, DAM systems also provide basic library services, a centralized and secure place for storing, organizing, and retrieving files. It also offers core process services, consisting of specific facilities for management, transformation, manipulation, movement, security, and processing of rich media files and their metadata. The majority of DAM systems can integrate with other tools and systems that can be particularly useful for a content marketer. Hence, no confusion over whether you are accessing the correct or latest version of a logo or asset.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_The_Role_Of_A_Digital_Asset_Manager\"><\/span>What Is The Role Of A Digital Asset Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Manager.jpg\" alt=\"Digital Asset Manager\" class=\"wp-image-28469\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Manager.jpg 700w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset-Manager-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>The role of a Digital Asset Manager is to manage taxonomy, performance measurement, metadata, and secure distribution of an organization&#8217;s digital assets. Usually, businesses have a working DAM system.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_Of_A_Digital_Asset_Management_system\"><\/span>Benefits Of A Digital Asset Management system<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DAM system keeps the internal &amp; external teams organized within a single source of truth and, enables quick access to important files and <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/automation-in-ecommerce-complete-guide.html\">automated workflows<\/a>, and allows to manage permissions for individual pieces or the entire asset collections. The numerous benefits involve:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Quick_Easy_File_Access\"><\/span>1. Quick &amp; Easy File Access<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As most DAM systems are cloud-based, it offers 24\/7 access to everyone to use digital assets from any device with internet connectivity. When all the digital content is centralized in one location, it allows internal and external stakeholders to find what they are looking for faster and focus on more crucial tasks. In the same way, the access rights &amp; permissions can be tailored for different users, which ensures that the right people have access to the right files.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Seamlessly_Integrate_With_Wider_Tech_Stack\"><\/span>2. Seamlessly Integrate With Wider Tech Stack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Be it CMS, PIM systems, design, or <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/benefits-of-social-media-marketing.html\">social media<\/a> plugin tools, DAM systems incorporate different tech tools enabling a more efficient flow of digital assets across the content lifecycle, starting from briefing up to distribution.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Secure_File_Sharing_Directly_From_The_DAM_Platform\"><\/span>3. Secure File Sharing Directly From The DAM Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Within a digital asset management system, files are shared easily with both internal &amp; external stakeholders. It also allows controlling how assets are used once they are shared by setting expiration dates and tracking sharing history.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Keeping_Important_Assets_Safe_Secure\"><\/span>4. Keeping Important Assets Safe &amp; Secure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A DAM system is integrated to eliminate the risk of losing important &amp; confidential data by ensuring safe &amp; secure storage in one location. This way, files do not get lost, which usually happens when they are stored on the external hard drives and personal desktops\/folders.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_The_Latest_Content\"><\/span>5. Use The Latest Content.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DAM system reduces the risk of using outdated files. Essential assets are updated easily upon upload, and the users can stay assured that they are getting to use the latest content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Cutting_Operational_Costs\"><\/span>6. Cutting Operational Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The time not spent looking for a file can be used for higher-value work. DAM enables faster creation, storage, retrieval, and distribution of digital content, improving return on investment (ROI) across all brand &amp; content marketing efforts.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.oodrive.com\/wp-content\/uploads\/2020\/10\/infographie-dam_en.jpg\" alt=\"\" width=\"500\" height=\"1228\" \/><figcaption>Source: <a href=\"https:\/\/www.oodrive.com\/blog\/productivity\/10-major-benefits-of-a-digital-asset-management-solution\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">oodrive<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Uses_The_DAM_System\"><\/span>Who Uses The DAM System?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Who-Uses-The-DAM-System.jpg\" alt=\"Who Uses The DAM System\" class=\"wp-image-28475\" width=\"525\" height=\"300\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Who-Uses-The-DAM-System.jpg 700w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Who-Uses-The-DAM-System-300x171.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/figure><\/div>\n\n\n\n<p><strong>There are two types of DAM users: Internal users and External users.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Internal_Users_These_Consist_Of\"><\/span>1. Internal Users: These Consist Of:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">a) IT &amp; Legal<\/h4>\n\n\n\n<p>The DAM system benefits IT, professionals, by reducing the burden on resources required to manage permissions &amp; system maintenance. It also allows streamlining metadata management and creating custom configurations via API connections &amp; seamless integrations. Even Legal teams like using the DAM system as here the expiration dates can be added to the assets, minimizing the risks of misuse and compliance.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Creatives<\/h4>\n\n\n\n<p>In-house creative teams, such as graphic designers and photographers, can use a DAM system for accessing branded assets and uploading new creative files for reviewing and distribution. These users prefer built-in integrations for tools they constantly use, like Adobe Creative Suite &amp; project management software.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">c) Sales &amp; Marketing<\/h4>\n\n\n\n<p>The DAM system allows sales &amp; marketing teams to get together on branded collateral for usage in sales pitches &amp; presentations to streamline entire campaigns.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"background-color:#ffdac0;text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\"><span class=\"ez-toc-section\" id=\"You_Have_A_Vision\"><\/span>You Have A Vision<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p><strong>We Have The Means To Get You There<\/strong><\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/enqiry.html?utm_source=blog&amp;utm_medium=gb&amp;utm_campaign=digitalassetmanagement\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#000000\">Find Out More<\/a><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_External_Users_These_Are\"><\/span>2. External Users: These Are:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">a) Contractors &amp; Partners<\/h4>\n\n\n\n<p>DAM systems allow companies to make the assets readily available to external contractors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">b) Agencies<\/h4>\n\n\n\n<p>Using the DAM system, the agencies can share assets with the external clients, relay client responses, and take the projects from pending to approved.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_To_Look_For_While_Selecting_A_DAM_System\"><\/span>What To Look For While Selecting A DAM System?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Selecting-A-DAM-System.jpg\" alt=\"Selecting A DAM System\" class=\"wp-image-28473\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Selecting-A-DAM-System.jpg 700w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Selecting-A-DAM-System-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>While looking for DAM systems, it is vital to ensure that it provides the following capabilities:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Efficient_At_File_Transfer\"><\/span>1. Efficient At File Transfer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>File transferring speed and efficiency are important, affecting the entire business speed. A solution is considered effective when it can share and use assets whenever needed.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Stable_Storage_Transfer_Infrastructure\"><\/span>2. Stable Storage &amp; Transfer Infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Choosing an efficient DAM solution is important as that will affect your ability to transfer assets wherever they are required. Go for a flexible, reliable, scalable, performing, and recoverable storage system to protect the assets.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Import_Export_capability\"><\/span>3. Import &amp; Export capability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An ideal DAM system should be able to share digital assets, search results &amp; other data.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Bi-directional_flexibility\"><\/span>4. Bi-directional flexibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A DAM system should be agile and flexible to search for assets in any direction. With bidirectional flexibility, it is possible to search metadata, as a brand can easily find an asset or search for particular assets to find metadata. It also allows for the search and repurposing of assets by the other functional groups within an enterprise.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Integration\"><\/span>5. Integration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The right DAM solution integrates with solutions used in the business, like asset creation &amp; distribution and any systems you plan on adding in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Supports_Asset_Lifecycle_Role-Based_Permissions\"><\/span>6. Supports Asset Lifecycle &amp; Role-Based Permissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An efficient DAM solution allows for managing digital assets starting from idea to conception and throughout their lifecycles. The system should also provide access rights &amp; licenses with a granularity that you require to preserve the integrity of the assets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DAM_vs_CMS_Whats_The_Difference\"><\/span>DAM vs CMS: What&#8217;s The Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"DAM vs CMS: What&#039;s the difference?\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/RUHiP5OHAWY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Material management systems (CMS) are in charge of managing material on your website, whereas content management systems (DAM) are in charge of managing content throughout your whole organization, allowing for distribution across several channels and platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Your_Business_Ready_For_A_Digital_Asset_Management_System\"><\/span>Is Your Business Ready For A Digital Asset Management System?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Business-Ready.jpg\" alt=\"Business Ready\" class=\"wp-image-28471\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Business-Ready.jpg 700w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Business-Ready-300x171.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>If your goal is to manage the digital assets better, track the publishing rights, and maintain brand consistency, it is ideal to go for a DAM solution.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nowadays, Digital Asset Management comes with <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/artificial-intelligence-impact-ecommerce-industry.html\">Artificial Intelligence<\/a> (AI) capabilities \u2013 like intelligently tagging &amp; cross-referencing assets, like voice recognition and video recognition. Also, by using <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/machine-learning-project-ideas.html\">Machine Learning<\/a>, DAM systems can anticipate content requirements and make recommendations to the users. As DAM performs these marketing tasks so quickly, it allows the organizations to make the adjustments in the near-real-time, gaining a competitive advantage.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a Digital Asset Management system, you spend less time organizing and more time creating.&nbsp; The Digital Asset is a crucial component of the DAM process. Any file type of value owned by an individual or enterprise, coming in a digital format, is searchable via metadata and contains access and usage rights. Digital Assets are<\/p>\n","protected":false},"author":35,"featured_media":28467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[204],"tags":[],"class_list":{"0":"post-28466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insights"},"modified_by":"Marketing EmizenTech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset--600x400.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/04\/Digital-Asset--600x600.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/28466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=28466"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/28466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/28467"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=28466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=28466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=28466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}