{"id":30750,"date":"2022-06-26T06:00:00","date_gmt":"2022-06-26T06:00:00","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=30750"},"modified":"2023-01-10T11:10:35","modified_gmt":"2023-01-10T11:10:35","slug":"how-to-use-salesforce-mobile-connect-to-send-sms","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html","title":{"rendered":"How to Use Salesforce Mobile Connect to Send SMS?"},"content":{"rendered":"\n<p class=\"has-drop-cap\"><span style=\"font-weight: 400\">SMS is the lowest-rated channel. You will understand why if we look at the SMS delivery success rate, open rate, and click rate over the years. Countless companies are returning to SMS to maintain a high frequency of engagement with their customers and reach complex geographic markets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Is it simple\/cheap to use and send SMS through marketing campaigns? Which use cases are best suited to your company&#8217;s needs? Is an SMS a medium that can give a commercial advantage, or just a transaction?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">To answer these questions, turn to MobileConnect, the module that enables Marketing Cloud customers to send SMS. We&#8217;ll cover the key tasks and messages you can send using an organization as a case study. Lastly, we&#8217;ll go over the SMS principles to keep in mind when enabling this great channel.<\/span><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#What_Is_Salesforce_Marketing_Cloud_Mobile_Connect\" >What Is Salesforce Marketing Cloud Mobile Connect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Common_Challenges_Along_the_Way\" >Common Challenges Along the Way<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#1_SMS_Campaign_Setup_in_Marketing_Cloud\" >1. SMS Campaign Setup in Marketing Cloud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#2_Mobile_Code\" >2. Mobile Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Today_Four_Levels_Exist\" >Today, Four Levels Exist<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Improve_Your_Business_ROI_with_Salesforce\" >Improve Your Business ROI with Salesforce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Long_Code_vs_Short_Code\" >Long Code vs Short Code<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#1_Long_Code\" >1. Long Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#2_Short_Code\" >2. Short Code<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Shared_Code_vs_Private_Code\" >Shared Code vs Private Code<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#1_Shared_Code\" >1. Shared Code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#2_Private_Code\" >2. Private Code<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Private_Code_vs_Shared_Code_%E2%80%93_Which_Is_Better\" >Private Code vs Shared Code &#8211; Which Is Better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Why_Use_Mobile_Connect\" >Why Use Mobile Connect?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-use-salesforce-mobile-connect-to-send-sms.html#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Salesforce_Marketing_Cloud_Mobile_Connect\"><\/span><b>What Is Salesforce Marketing Cloud Mobile Connect?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">In Salesforce marketing cloud&#8217;s Mobile studio, you can create SMS\/MMS messages via mobileconnect.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"396\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image1-2-1024x396.png\" alt=\"What is Salesforce Marketing Cloud Mobile Connect?\" class=\"wp-image-30758\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image1-2-1024x396.png 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image1-2-300x116.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image1-2-768x297.png 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image1-2-1536x594.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">However, MobileConnect does not send direct messages to the subscriber&#8217;s mobile phone. To send a message, MobileConnect sends a message to the partners, known as aggregators, who pass the message through their SMS gateway to the local phone carrier for final delivery to the customer&#8217;s mobile phone.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The local carrier is often a telco company based in a specific country; Therefore, it is subject to local regulations and restrictions. Therefore, if carriers do not meet your business expectations, double-check carrier capabilities with Salesforce and your legal department before starting to avoid <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/websites-to-go-on-when-bored.html\">wasting time<\/a>.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"965\" height=\"407\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image3-2.png\" alt=\"What is Salesforce Marketing Cloud Mobile Connect setup\" class=\"wp-image-30760\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image3-2.png 965w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image3-2-300x127.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image3-2-768x324.png 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Challenges_Along_the_Way\"><\/span><b>Common Challenges Along the Way<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">Form Registration for Alpha Sender ID (SMS by &#8216;Name&#8217;)<\/span><\/li><li><span style=\"font-weight: 400\">Opt-out keyword pre-registration (STOP, UNSUBSCRIBE, etc.)<\/span><\/li><li><span style=\"font-weight: 400\">The US and CA Registration Form<\/span><\/li><li><span style=\"font-weight: 400\">Auto-messages for opt-out and opt-in pre-registration<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_SMS_Campaign_Setup_in_Marketing_Cloud\"><\/span>1. <b>SMS Campaign Setup in Marketing Cloud<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">When you get to know about MobileConnect and all its out-of-the-box functionalities, you will definitely love it as much as we do!<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image2-2-1024x315.png\" alt=\"SMS Campaign Setup in Marketing Cloud\" class=\"wp-image-30759\" width=\"751\" height=\"230\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image2-2-1024x315.png 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image2-2-300x92.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image2-2-1536x473.png 1536w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">If you want to diversify your messaging experience, create on-demand services, and ensure the best customer engagement, we strongly recommend enabling MobileConnect in your Salesforce Marketing Cloud instance.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">The message creation wizard in Content Creator in Mobile Connect allows you to quickly and easily set up an SMS.<\/span><\/li><li><span style=\"font-weight: 400\">Using Mobile Studio&#8217;s guided options, you can create bidirectional conversations or surveys, implement opt-in functionality, perform progressive profiling, and trigger emails on demand.<\/span><\/li><li><span style=\"font-weight: 400\">AMPScript also gives you endless personalization capabilities.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Mobile_Code\"><\/span>2. <b>Mobile Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">The mobile code enables your Marketing Cloud instance to connect with a local carrier to deliver SMS to one or more countries.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image5-1-1024x331.png\" alt=\"Mobile Code\" class=\"wp-image-30761\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image5-1-1024x331.png 1024w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image5-1-300x97.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image5-1-768x248.png 768w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image5-1-1536x497.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400\">Depending on the country and type of code, a mobile code can be relatively cheap (or expensive!). Each mobile code is associated with a tier, which represents the value required to activate it (not necessarily determined by type).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Today_Four_Levels_Exist\"><\/span><b>Today, Four Levels Exist<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Tier 1:<\/strong> UK Private Long, Mexico Share Short, Italy Private Long, Czech Republic Private Long, Netherlands Short Shared<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Tier 2:<\/strong>Singapore Private Long, Colombia Private Short, UAE Private Short<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Tier 3:<\/strong> Canada and UK Private Short<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\"><strong>Tier 4:<\/strong> France Private Short, Brazil Private Short, Mexico Private Short<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Some Tier 1 code is usually included in the Salesforce Marketing Cloud Enterprise license, but it is always recommended to check with Salesforce.<\/span><\/p>\n\n\n\n<div style=\"background-color:#b7e5ff;text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\"><span class=\"ez-toc-section\" id=\"Improve_Your_Business_ROI_with_Salesforce\"><\/span>Improve Your Business ROI with Salesforce<span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p><strong>Hire Salesforce Developers<\/strong><\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/enqiry.html?utm_source=blog&amp;utm_medium=gb&amp;utm_campaign=salesforceinteraction\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#cf2e2e\">Get Started<\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Long_Code_vs_Short_Code\"><\/span><b>Long Code vs Short Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">What do &#8216;long code&#8217; and &#8216;short code&#8217; mean? Here&#8217;s a comparison table, followed by a lengthy explanation:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"717\" src=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-153.png\" alt=\"\" class=\"wp-image-30891\" srcset=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-153.png 960w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-153-300x224.png 300w, https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/image-153-768x574.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Long_Code\"><\/span>1. <b>Long Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Enable unidirectional SMS communication for meaningful 1:1 conversations with customers, for example, to collect survey responses or send international messages.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Also known as international codes, these can be sent at the rate of only 1 SMS per second.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Long codes can be specific to one country or serve multiple countries. For international SMS campaigns, widely used Uk long code.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Activation of a longer code may take 1-2 weeks and is dependent on country-specific activation requirements (eg pre-registration forms, documents).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Long codes are usually cheaper than shorter codes and are often associated with Tier 1.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Short_Code\"><\/span>2. <b>Short Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Enables bidirectional communication*, and is always specific to a country. A shortcode is required for messaging to the United States, Canada, France, and others.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><span style=\"font-weight: 400\"><strong>Note:<\/strong> They can also be used for unidirectional communication.<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400\">Also known as local codes, their activation can take anywhere from 2 to 12 weeks and will likely require pre-registration forms, documents, and a legal commitment to content and intentions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Short codes have better throughput and are often used to send engagement campaigns, security authentication, or service interruption notifications. By using short code we can send up to 100 SMS per second.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shared_Code_vs_Private_Code\"><\/span><b>Shared Code vs Private Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Shared_Code\"><\/span>1. <b>Shared Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Used by multiple companies at the same time to deliver SMS messages to specific countries. They are usually speedy to activate (1 week).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Because of sharing these codes with other customers, their main limitation is on the availability of keywords (which we will cover shortly); However, they come with 5 keywords for your choice and an opportunity to buy 5 additional keywords.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Private_Code\"><\/span>2. <b>Private Code<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Used only by your company. They are often more expensive than shared code. You benefit from an unlimited number of keywords and are often able to get an alpha sender ID (by name).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Private_Code_vs_Shared_Code_%E2%80%93_Which_Is_Better\"><\/span><b>Private Code vs Shared Code &#8211; Which Is Better?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">In our experience implementing SMS with Marketing Cloud, we absolutely prefer private code rather than shared code. Brand recognition is important. Send Name more than ever to implement a reliable, multichannel user experience. Personal codes will definitely add this value to your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Mobile_Connect\"><\/span><b>Why Use Mobile Connect?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">We would like to show some use cases taken from real campaigns we implemented with a company to provide some real insight into what MobileConnect is and what it can achieve.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">What types of messages can you send:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400\">Transactional messages<\/span><\/li><li><span style=\"font-weight: 400\">Commercial messages<\/span><\/li><li><span style=\"font-weight: 400\">Security messages<\/span><\/li><li><span style=\"font-weight: 400\">Progressive outline<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><b>Summary<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Before enabling a new marketing channel in the <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/salesforce-marketing-cloud.html\">Salesforce Marketing Cloud<\/a>, organisations should consider whether they have compelling use cases, especially if this is a worldwide implementation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Start with marketing use cases for SMS, which include unidirectional SMS and a small range of countries. It will build your confidence with the data you need to be able to create SMS messages, configure travel, personalization with basic fields and be able to deliver SMS.<\/span><\/p>\n\n\n\n<p>We at Emizentech is a leading <a href=\"https:\/\/multisitelocal.ezxdemo.com\/salesforce.html\">Salesforce development<\/a> company providing Salesforce CRM solutions to clients globally for more than eight years. So, if you have a project in mind do get in touch with us. <\/p>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-accordion gb-block-accordion\"><details><summary class=\"gb-accordion-title\"><strong>You may also like to read<\/strong><\/summary><div class=\"gb-accordion-text\">\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/salesforce-marketing-cloud-api-using-postman.html\">Explore the Salesforce Marketing Cloud API using Postman<\/a><\/li><li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-are-lists-in-salesforce-marketing-cloud.html\">What Are Lists in Salesforce Marketing Cloud?<\/a><\/li><li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/automation-studio-activities-salesforce-marketing-cloud.html\">Automation Studio Activities: Salesforce Marketing Cloud<\/a><\/li><li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/data-extension-in-email-studio-salesforce-marketing-cloud.html\">Data Extension in Email Studio: Salesforce Marketing Cloud<\/a><\/li><li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/build-emails-with-content-builder-in-salesforce-marketing-cloud.html\">Build Emails with Content Builder in Salesforce Marketing Cloud<\/a><\/li><\/ul>\n<\/div><\/details><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SMS is the lowest-rated channel. You will understand why if we look at the SMS delivery success rate, open rate, and click rate over the years. Countless companies are returning to SMS to maintain a high frequency of engagement with their customers and reach complex geographic markets. Is it simple\/cheap to use and send SMS<\/p>\n","protected":false},"author":39,"featured_media":30755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[87],"tags":[],"class_list":{"0":"post-30750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-salesforce-development"},"modified_by":"Marketing EmizenTech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/How-to-Use-Salesforce-Mobile-Connect-to-Send-Sms-600x400.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2022\/06\/How-to-Use-Salesforce-Mobile-Connect-to-Send-Sms-600x600.jpg","author_info":{"display_name":"Virendra Sharma","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/salesforce"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/30750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=30750"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/30750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/30755"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=30750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=30750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=30750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}