{"id":6525,"date":"2020-11-14T01:36:03","date_gmt":"2020-11-14T07:06:03","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=6525"},"modified":"2022-01-21T11:38:01","modified_gmt":"2022-01-21T11:38:01","slug":"popups-drive-sales-on-ecommerce-store","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html","title":{"rendered":"7 Popups That Can Drive Sales on Your Ecommerce Store"},"content":{"rendered":"<p>Are you owning an eCommerce store and are looking for different ways to increase sales for maximizing profits? Then this is the perfect article that you must read.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-6555\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/Untitled-design-13.png\" alt=\"ecommerce\" width=\"1000\" height=\"400\" \/><\/p>\n<p>If you are lucky enough then you will get nice rankings on the Google Page Search Results, and get nearly <strong>36.4%<\/strong> of the search traffic due to the awesome SEO of your site. But whether or not you are on the top Google search rankings, you shouldn\u2019t forget that a typical user spends just 15 seconds on a web page. Hence, if the customer lands on your eCommerce store there are some points by which the customer can engage with your store. One such point is Popups on the eCommerce store. In this article, we will discuss the different types of popups that you can use in your eCommerce for driving sales in your eCommerce store. Let\u2019s begin\u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#1_Abandoned_Cart_Popups\" >1. Abandoned Cart Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#2_Mobile_Popups\" >2. Mobile Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#3_Sales_Promotion_Popups\" >3. Sales Promotion Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#4_Social_Proof_Popups\" >4. Social Proof Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#5_Slide-In_Popups\" >5. Slide-In Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#6_Discount_Popups\" >6. Discount Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#7_Nonprofit_Groups\" >7. Nonprofit Groups<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Abandoned_Cart_Popups\"><\/span>1. Abandoned Cart Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You hate it. We hate it. And almost every eCommerce retailer on this planet hates it. Yes, we are talking about the scenario when the customer added the product into the cart but doesn\u2019t proceed with the payment. Cart abandonment is not improving in fact, it is getting worse. As of March 2020, the abandoned cart rate was nearly <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noopener\"><strong>88 percent<\/strong><\/a> in almost every industry. The automotive industry is observing the highest cart abandoned rate of <strong>97%.<\/strong><\/p>\n<p>The reasons due to which people abandon the cart are also haven\u2019t changed. A major portion of these people cited the shipping rate as one of the major reasons for leaving. The other reasons are:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6527 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/abandoned-cart-stats.png\" alt=\"abandoned cart stats\" width=\"460\" height=\"447\" \/><\/p>\n<p>So what to do? Well, one way to reduce the cart abandon rate is to remind them through a popup that they are able to get free delivery.<\/p>\n<p>You can take the example of <a href=\"https:\/\/www.katespade.com\/\" target=\"_blank\" rel=\"noopener\">Kate Spade<\/a> which increases its free shipping policy\u2019s perceived value. When the customer adds a product into the cart, they remind through a popup that they qualify for free shipping. However, you don\u2019t have to show the free shipping popup to every visitor as we understand that there are tight margins in the business. You can use a third-party plugin like <a href=\"https:\/\/sleeknote.com\/features\/sitedata\" target=\"_blank\" rel=\"noopener\">SiteMap<\/a> which will show popup to the relevant customers only.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Mobile_Popups\"><\/span>2. Mobile Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you have a greater mobile audience than the desktop? That\u2019s the question we asked of ourselves when we analyzed more than a billion website popup views. As it turns out, it is true. If we check the customers with a mobile popup with those who don&#8217;t, then we realize that mobile popups outperformed desktop by a huge percentage of <strong>86.49%<\/strong>.<\/p>\n<p>Based on this result, it would be wise to say the mobile-specific popup would be more profitable for you. You must avoid duplication of an existing desktop campaign while focusing on the mobile responsive site. The conversion goal might change on the basis of the device.<\/p>\n<blockquote>\n<h4>Also Read: <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/e-learning-app-development.html\">e-Learning Mobile App Development Cost &amp; Features<\/a><\/h4>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"3_Sales_Promotion_Popups\"><\/span>3. Sales Promotion Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most common misconceptions of the website popups is that you think you can only use them for capturing leads. However, a few know that this is not the complete scenario.<\/p>\n<p>Let\u2019s take the example of Black Friday. It is one of the busiest days for online retailers during the whole year. As so many people visit your online store, it would be obvious that you inform them about your best deals.<\/p>\n<p><a href=\"https:\/\/www.woolandthegang.com\/en\" target=\"_blank\" rel=\"noopener\">WOOL AND THE GANG<\/a>, an eCommerce store of wool and woolen clothes, did the exact thing in 2019. They have developed a very captivating design of the website and benefit-driven headline, they get a lot of business by offering a <strong>30%<\/strong> massive reduction on all its products.<\/p>\n<p>You can also add a countdown timer so the customers will know how much time they have for getting a discount. It can increase the conversion rate by more than <strong>100%<\/strong>.<\/p>\n<div class=\"center-imgs\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/enqiry.html?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=emizen_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/04\/get-ecommerce-website.jpg\" alt=\"Get your own eCommerce website\" \/><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"4_Social_Proof_Popups\"><\/span>4. Social Proof Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many different ways to show social proof on your eCommerce store. Some of the common ones are:<\/p>\n<ul>\n<li><strong>Social Proof by Customers:<\/strong> Written Reviews<\/li>\n<li><strong>Social Proof by Real People:<\/strong> User-Generated Content<\/li>\n<li><strong>Social Proof by Fellow Writers:<\/strong> Real-Time Activity<\/li>\n<li><strong>Social Proof by Experts:<\/strong> Ask Us Anything<\/li>\n<li><strong>Social Proof by Community:<\/strong> Questions &amp; Answers<\/li>\n<li><strong>Social Proof by Organization:<\/strong> Trust Badges<\/li>\n<li><strong>Social Proof by Authority:<\/strong> Brand Collaborators<\/li>\n<\/ul>\n<p>Among all these mentioned proofs, there are two very important social proofs. The first one is of course customer reviews. <a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener\">Zapier<\/a> a software automation company uses this well. When you will go through the page for one of its articles, you will find a testimonial from Bryan Harris, the founder of <a href=\"https:\/\/growthtools.com\/\" target=\"_blank\" rel=\"noopener\">Growth Tools<\/a><\/p>\n<p>Another and less common method is to use social proofs in website popups for informing that the items that they have considered for buying are quite popular with other buyers too. You can also give a figure of how many people have purchased that item and have recently ordered.<\/p>\n<blockquote>\n<h4>Learn More: <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/what-is-social-commerce.html\">Social Commerce: What It Is &amp; How It Can Drive Sales For You<\/a><\/h4>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Slide-In_Popups\"><\/span>5. Slide-In Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If a customer or user is complaining that popups are annoying then they must have encountered the gimmicky popups which are intruding the reading experience. For e.g. like this:<\/p>\n<p>Brooklinen comes with a reputed brand but a very irritating popup.<\/p>\n<p>A better and user-friendly way to use a pop-up is to use it through a slider. It will engage more visitors and would be based on the visitors\u2019 browsing behavior. It would be a two-fold popup that would be less intrusive. Secondly, it will have limited space hence you have to be more concise and creative as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Discount_Popups\"><\/span>6. Discount Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the best methods for incentivizing customers through a popup is to giving discounts, as we discussed earlier. But that\u2019s not the only way.<\/p>\n<p>There are proper time and moments to offer discounts. Also, discount popups will not only help in recovering lost sales but they are also helpful in getting lead data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Nonprofit_Groups\"><\/span>7. Nonprofit Groups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Until now, we have gone through the different types of popups that were utilized by the profit-making organizations for boosting up sales and getting more subscribers. But you would be surprised to know that non-profit organizations are having better expertise than anyone in using popups.<\/p>\n<p>Think about it. For non-profit organizations, email drives nearly <strong>40%<\/strong> of their donations. It is essential for them to get as more as more leads for funding.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this article, we have learned about many different types of popups that you can use in your eCommerce store for driving sales and maximizing profits. However, that\u2019s not the only thing you need to focus on. There are many other customizations that you can do in your eCommerce store. We, at Emizentech, the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/ecommerce-development.html\">eCommerce development company<\/a> in India, is having expertise in developing eCommerce stores from scratch. Let us know your requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you owning an eCommerce store and are looking for different ways to increase sales for maximizing profits? Then this is the perfect article that you must read. If you are lucky enough then you will get nice rankings on the Google Page Search Results, and get nearly 36.4% of the search traffic due to<\/p>\n","protected":false},"author":35,"featured_media":6553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[79],"tags":[],"class_list":{"0":"post-6525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce"},"modified_by":"emizentech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/E-commerce-Popups-1.png","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2020\/11\/E-commerce-Popups-1.png","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/6525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=6525"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/6525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/6553"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=6525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=6525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=6525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}