{"id":8170,"date":"2021-03-09T06:49:10","date_gmt":"2021-03-09T12:19:10","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=8170"},"modified":"2022-09-08T12:37:44","modified_gmt":"2022-09-08T12:37:44","slug":"how-to-submit-app-to-shopify-app-store","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html","title":{"rendered":"How to Submit Your App to Shopify App Store \u2013 Know the Complete Process"},"content":{"rendered":"<p>Whether you are a developer or a tech entrepreneur, the Shopify app store is a great marketplace to showcase your apps, which can increase the value of a Shopify store. If you have an idea that can improve the features &amp; functionality of many Shopify stores, then you can develop an app for it by an expert Shopify developer. After the development process, the only remaining is to submit it on the Shopify app for reviewing and publishing. But this is not a cakewalk for everyone. You must know the right steps before submitting the application. In this article, you will be knowing all the steps of how you can submit your App to the Shopify App Store.<img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8176 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/how-to-Publish-Your-Apps-To-Shopify-App-Store.jpg\" alt=\"how to Publish Your Apps To Shopify App Store\" width=\"1200\" height=\"400\" \/><\/p>\n<p>It is obvious that you will want the online merchants and developers to purchase your app from the Shopify app store when you have dedicated all your time and energy to develop one. If you are an aspiring Shopify developer or ecommerce store enthusiast then you must read this article.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#Why_Choose_Shopify_App_Store_What_Makes_Shopify_Special\" >Why Choose Shopify App Store? What Makes Shopify Special?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#a_Public_Apps\" >a. Public Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#b_Custom_Apps\" >b. Custom Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#c_Private_Apps\" >c. Private Apps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#Requirements_To_Submit_A_Shopify_App\" >Requirements To Submit A Shopify App<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#1_Prohibited_Restricted_App_Configurations\" >1. Prohibited &amp; Restricted App Configurations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#2_Listing_Information_For_Shopify_Apps\" >2. Listing Information For Shopify Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#3_Setup_Installation\" >3. Setup &amp; Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#4_Functionality_Quality\" >4. Functionality &amp; Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#5_Security_Merchant_Risk\" >5. Security &amp; Merchant Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#6_Data_User_Privacy_Support\" >6. Data, User Privacy &amp; Support<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#How_To_Market_The_App_On_Shopify\" >How To Market The App On Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#1_Run_Ads_On_The_Shopify_App_Store\" >1. Run Ads On The Shopify App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#2_Track_The_Listing_Traffic\" >2. Track The Listing Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#3_Reviews\" >3. Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#4_Create_A_Press_Release\" >4. Create A Press Release<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#5_Paid_Advertising\" >5. Paid Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-submit-app-to-shopify-app-store.html#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Choose_Shopify_App_Store_What_Makes_Shopify_Special\"><\/span>Why Choose Shopify App Store? What Makes Shopify Special?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Developing Shopify apps has become an industry in its own right. In today&#8217;s time, Shopify is one of the popular e-commerce store development platforms across the world. There are more than 4,000 apps present on the Shopify app store. These apps help <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/start-an-online-business.html\">online businesses<\/a> to run efficiently without any obstacles. With such a huge number of apps on the store, there is an abundance of choices for the merchants and developers. Hence, it becomes imperative that you must properly market your Shopify app on the app store so that it will get the right spot in the app store.<\/p>\n<p>Before we will be knowing how to market the app, let&#8217;s know how to submit the app on the App store.<\/p>\n<p><strong>You must know this as a Shopify developer<\/strong><\/p>\n<p>As a Shopify developer, there are some things that you must know before knowing anything else. To start with, Shopify apps are web applications that enhance the functionality of a Shopify store. Shopify e-commerce development platform doesn\u2019t come with an abundance of features &amp; functionalities and you can\u2019t extend this by adding some lines of code. Depending on your app purpose and how you are going to market it on the app store, you have to choose what type of app you will build.<\/p>\n<p>There are 3 different types of apps:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a_Public_Apps\"><\/span>a. Public Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want many Shopify merchants to download and install your app, you have to come with a public Shopify app. Features of a public Shopify app are:<\/p>\n<ul>\n<li>Can be installed on multiple Shopify stores<\/li>\n<li>Must go through the approval process<\/li>\n<li>Sell the app in the Shopify app store<\/li>\n<li>Created and managed in your partner dashboard<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"b_Custom_Apps\"><\/span>b. Custom Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-mobile-app-development.html\">developing an app<\/a> for a single store, then it will be a custom Shopify app. It will be available in that store for which it has been designed. Features of a custom Shopify app are:<\/p>\n<ul>\n<li>Don&#8217;t go through the approval process<\/li>\n<li>Can&#8217;t be listed on the Shopify app store<\/li>\n<li>You can&#8217;t use billing API to charge merchants for them<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"c_Private_Apps\"><\/span>c. Private Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-hire-best-shopify-development-company.html\">Shopify development companies<\/a> develop private apps for a merchant with specific requirements not met by the custom apps. Features include:<\/p>\n<ul>\n<li>Created for a single Shopify store<\/li>\n<li>Don&#8217;t go through the approval process<\/li>\n<li>Can&#8217;t be listed in the Shopify app store<\/li>\n<li>Created &amp; managed in the merchant&#8217;s Shopify admin<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Requirements_To_Submit_A_Shopify_App\"><\/span>Requirements To Submit A Shopify App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t think that you will develop and Shopify will welcome it with a kind gesture. There is a criterion that all public apps have to meet. Regardless of your <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/b2b-ecommerce-strategies-boost-sales.html\">marketing strategy,<\/a> if the app doesn\u2019t pass through these checkpoints you have to re-work the entire thing again<\/p>\n<blockquote><p><strong>Also Read:<\/strong> <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/best-shopify-apps-to-boost-sales.html\">Best Shopify Apps To Boost Sales &amp; ROI Of eCommerce Store<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"1_Prohibited_Restricted_App_Configurations\"><\/span>1. Prohibited &amp; Restricted App Configurations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are certain types of apps that aren\u2019t allowed to publish in the Shopify app store. You can\u2019t come with these types of apps:<\/p>\n<ul>\n<li><a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/top-payment-gateways-for-ecommerce.html\">Payment gateway<\/a> apps or apps that modify an existing payment gateway<\/li>\n<li>Apps that pieces of standalone software that need to be downloaded to a computer<\/li>\n<li>Apps that rely on merchant\/partner interaction to operate.<\/li>\n<li>Shopify apps that make little or no use of Shopify&#8217;s APIs.<\/li>\n<li>Apps that falsify data.<\/li>\n<li>Apps that process Shopify payments outside of Shopify&#8217;s checkout.<\/li>\n<li>Multiple apps with overlapping functionality created by the same <a href=\"https:\/\/multisitelocal.ezxdemo.com\/shopify-mobile-app-development.html\">Shopify app developer<\/a>.<\/li>\n<li>Apps that host marketplaces on Shopify and offer capital loans.<\/li>\n<li>Apps with restricted beta API scopes enabled.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Listing_Information_For_Shopify_Apps\"><\/span>2. Listing Information For Shopify Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The online merchants must be able to find your Shopify app. The listing must mention the features of the app, UI, and functionality. There are certain things that you have to take care of while marketing your app \u2013<\/p>\n<h4>Translate Your App Listing<\/h4>\n<p>If you are building a multi-lingual app then you can make it available in those languages for a wider reach. Either you can add or remove the translated app for any supported languages on the Shopify app store. For translating your app, you have to:<\/p>\n<ul>\n<li>Log in to your partner account<\/li>\n<li>Select Apps and then the name of your app<\/li>\n<li>Click App listings<\/li>\n<li>Click on add translated listing<\/li>\n<\/ul>\n<h4>Information Of Your App<\/h4>\n<p>It is important that you must convey the right information to your audience. Without paying attention to your app information, you can\u2019t draft the Shopify app marketing strategy.<img decoding=\"async\" class=\"size-full wp-image-8181 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/shopify-app-description.jpg\" alt=\"shopify app description\" width=\"800\" height=\"400\" \/><\/p>\n<h4>Name &amp; Tagline Of The App<\/h4>\n<p>The tagline should be simple &amp; catchy. Try to choose the name of the app which symbolizes its features. It would be an add-on to the marketing strategy.<\/p>\n<ul>\n<li>You can\u2019t include the word Shopify in your app\u2019s name and it should be within 30 characters.<\/li>\n<li>The name should be unique and to the point<\/li>\n<li>You can\u2019t include Shopify partner account name in your app\u2019s name<\/li>\n<li>Create a unique tagline without using the word Shopify.<\/li>\n<\/ul>\n<h4>Icon Of the App<\/h4>\n<p>Create a catch, minimalistic, and easy to remember the app\u2019s icon. Here are some suggestions:<\/p>\n<ul>\n<li>The dimensions of the icon should be 1200pixels x 1200pixels<\/li>\n<li>No text, screenshots, or photographs<\/li>\n<li>The logo shouldn\u2019t touch the edge of the image<\/li>\n<li>The corners should be squarish<\/li>\n<\/ul>\n<h4>Search Terms<\/h4>\n<p>Suppose your Shopify is focused on abandoned carts, then how the online retailers will find your app? Obviously by searching \u201cabandoned carts app\u201d. This is a search query. Shopify allows for only\u00a0 5 search terms. Thus if you want your app to easily get discover then you have to take these 5 search words very seriously. Here are some suggestions:<\/p>\n<ul>\n<li>Always use complete spellings \u2013 like dropshipping instead drpshp.<\/li>\n<li>Don\u2019t include Shopify word<\/li>\n<li>Don\u2019t list your competitor in your search term<\/li>\n<\/ul>\n<h4>App Details<\/h4>\n<p>After entering the app\u2019s basic information you have to serve this with some additional information. Not everything is compulsory in this section but if you want to truly market your app, you have to go the extra mile which can make all the difference.<\/p>\n<h4>Promotional Video<\/h4>\n<p><img decoding=\"async\" class=\"size-full wp-image-8182 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/promotional-video-of-shopify-app.jpg\" alt=\"promotional video of shopify app\" width=\"800\" height=\"400\" \/>If a picture says 1000 words then a video says millions of words. Create an intriguing promotional video of your app which can demonstrate the features &amp; functionalities of your app. Show how your app can enhance their existing Shopify store. Here are some suggestions:<\/p>\n<ul>\n<li>The video should be 2-3 minutes long<\/li>\n<li>Only 25% of the video can include screenshots for promotional<\/li>\n<\/ul>\n<h4>Key Benefits<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8179 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/key-benefits-of-shopify-app.jpg\" alt=\"key benefits of shopify app\" width=\"800\" height=\"400\" \/>You can showcase 3 main benefits of your Shopify app with an image.<\/p>\n<h4>Featured App Banner<\/h4>\n<p>For featuring your app on the Shopify store, you have to provide an image that can showcase your app. Here are some suggestions:<\/p>\n<ul>\n<li>The dimensions of the banner should be 1600 pixels by 900 pixels<\/li>\n<li>Except for text name doesn\u2019t include any other text<\/li>\n<li>The corners should be square and rounded when displayed<\/li>\n<li>Lave a margin of 100 pixels around the outside edges of the image<\/li>\n<li>Don\u2019t use white backgrounds and use bold colors<\/li>\n<li>Don\u2019t use screenshots of the app<\/li>\n<\/ul>\n<h4>Demo URL<\/h4>\n<p>Provide a link for the demo store so the merchants can see the live demo of the app. If your app needs a more in-depth sneak-peek can link a demo-video.<\/p>\n<h4>Integrations<\/h4>\n<p>You can do a maximum of 6 integrations<\/p>\n<h4>Pricing<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8180 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/pricing-of-shopify-app.jpg\" alt=\"pricing of shopify app\" width=\"800\" height=\"400\" \/>In the pricing details section, select the billion option. You can opt for free to install, recurring changes, and one-time payments as billing methods.<\/p>\n<h4>Contact Information<\/h4>\n<p>The online merchants will know about your apps and get connected for any queries.<\/p>\n<h4>Sales &amp; Support<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8183 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/support-contact-for-shopify-app.jpg\" alt=\"support contact for shopify app\" width=\"800\" height=\"400\" \/>If you are offering a translated listing then you have to offer phone &amp; e-mail support in that language. Here are some things that you always\u00a0 mention:<\/p>\n<ul>\n<li>Email<\/li>\n<li>Site URL<\/li>\n<li>Phone<\/li>\n<li>Privacy policy URL<\/li>\n<li>FAQ<\/li>\n<\/ul>\n<div class=\"center-imgs\"><a href=\"https:\/\/multisitelocal.ezxdemo.com\/enqiry.html?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=emizen_blog\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/02\/Hire-Shopify-developers-Experts-1.png\" alt=\"Get your own eCommerce website\" \/><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"3_Setup_Installation\"><\/span>3. Setup &amp; Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are certain requirements that will make sure to provide guidance for the Shopify merchants of your app.<br \/>\nAuthentication \u2013 If the Shopify retailers click on the Add app, then the app must authenticate using OAuth before any other steps occur.<\/p>\n<h4>Permissions<\/h4>\n<p>Make sure that the requests are for permission which is necessary for the functionality. It is related to the privacy and concern of the Shopify merchants. If you want to market your Shopify app properly, make sure you are blunt and generous.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Functionality_Quality\"><\/span>4. Functionality &amp; Quality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For the best functionality, there are 3 pre-requisites: UI, performance, and billing. As a <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/how-to-hire-an-expert-shopify-developer.html\">Shopify developer<\/a>, the UI must have \u2013 buttons, controls, setup, and onboard instructions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Security_Merchant_Risk\"><\/span>5. Security &amp; Merchant Risk<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before developing the Shopify app, make sure that it is safe and secure for the merchants. Here are some suggestions:<\/p>\n<ul>\n<li>There must be salted password hashed instead of actual passwords<\/li>\n<li>The app must be protected against cross-site request forgery.<\/li>\n<li>Should be served over HTTPS using an SSL certificate<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Data_User_Privacy_Support\"><\/span>6. Data, User Privacy &amp; Support<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are some legal requirements that your app must follow for protecting the privacy and data of the users. After submitting the app, you have to support the merchants who support it. Here are a few guidelines:<\/p>\n<ul>\n<li>If your app is used by merchants in Europe or merchants with buyers in Europe then your app should meet the GDPR compliant.<\/li>\n<li>You should include a link to the privacy policy in your app listing.<\/li>\n<li>If your app runs marketing and\/or advertising campaigns, then it must have a system for allowing users to provide data consent for marketing promotions.<\/li>\n<li>If your app requests or manage user data, it must subscribe to GDPR webhooks.<\/li>\n<li>You must have an email address through which merchants can reach you out in case of any help or queries.<\/li>\n<li>It must be easy to find your contact information<\/li>\n<li>Your partner dashboard must have up to date emergency developer contact information<\/li>\n<\/ul>\n<h4>Specific Requirements<\/h4>\n<p>All the above-mentioned are compulsory and every Shopify app must go through the previous checkpoints. However, there are some additional requirements that you also fulfill as a Shopify developer:<\/p>\n<ul>\n<li>Online Store<\/li>\n<li>Embedded Apps<\/li>\n<li>Product Sourcing<\/li>\n<li>Mobile App Builders<\/li>\n<li>Sales Channels<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Market_The_App_On_Shopify\"><\/span>How To Market The App On Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are ample ways by which you can market your app on the Shopify store. While many developers expect this as a \u201c<strong>growth hack<\/strong>\u201d but it is not a definite answer. The success of the app depends upon its working, who your target merchants are, and what your short-term and long-term product road map looks like. There is no all-in-one approach for your Shopify app marketing.\u00a0 Here are some ways:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Run_Ads_On_The_Shopify_App_Store\"><\/span>1. Run Ads On The Shopify App Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can create search ads so the seller can easily discover your app on the App store. The ads are not very different from the Google Ads, but you have to follow the Shopify partner terms of services.\u00a0 After reading all terms and conditions, you would be able to market your app on the Shopify store. Do great research over the keywords, as they will be search queries. Target those keywords which are relevant and can be searched by the merchants.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Track_The_Listing_Traffic\"><\/span>2. Track The Listing Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After the first step, if your app starts getting discovered by the seller, you have to track how sellers are finding your app. You can track your listing traffic with Google Analytics or Facebook pixel. Many developers don\u2019t focus on their traffic source. For implementing Google Analytics follow these steps:<\/p>\n<ul>\n<li>Log in to your Partner Dashboard<\/li>\n<li>Click on the app for setting analytics<\/li>\n<\/ul>\n<p>In the E tracking section, within the Google Analytics code, enter the tracking ID and save it. For setting up Facebook pixels follow the same steps, but in the E tracking section, enter the Facebook pixel tracking ID, and click on save.<\/p>\n<h4>URL Parameters<\/h4>\n<p>There are certain URL parameters that Shopify passes when a retailer checks your app on the store. Considering these URL parameters in your marketing strategy will segregate the traffic thus, you will know from which medium the merchants are coming and on which promotion you have to work most.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reviews\"><\/span>3. Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reviews for a product can increase its authenticity. Just like an article, comes up on the top SERPs for its content, the app will also shoot up every time a merchant drops a review on the app. But not every merchant will leave a review after using the app. You have to take follow-ups from them till they end up giving a review. But don\u2019t make your approach pushy as it can lead to a negative effect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Create_A_Press_Release\"><\/span>4. Create A Press Release<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting reviews for your app is one of the best ways to market, but a press release can also help to get your product noticed. Connect with press@shopify.com. The team will review the release and get back to you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Paid_Advertising\"><\/span>5. Paid Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many <a href=\"https:\/\/multisitelocal.ezxdemo.com\/hire-shopify-developer.html\">Shopify app developers<\/a> just run the ads within the ecosystem of Shopify. But for a greater presence, you may need to market your app on Google and Facebook platforms. On Facebook, there is a huge community of followers of Shopify. They don\u2019t just follow but also show participation with keen interest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this article, we have to go through every aspect of submitting and marketing your Shopify app. You can get the limelight you always thought of designing and coding. At Emizentech, the best <a href=\"https:\/\/multisitelocal.ezxdemo.com\/shopify-development.html\">Shopify development company<\/a> in India, we are having expertise in developing custom Shopify app and submitting &amp; marketing the app on the Shopify store. Strategizing is always good rather than playing hunches. And we help you to strategize better<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are a developer or a tech entrepreneur, the Shopify app store is a great marketplace to showcase your apps, which can increase the value of a Shopify store. If you have an idea that can improve the features &amp; functionality of many Shopify stores, then you can develop an app for it by<\/p>\n","protected":false},"author":35,"featured_media":8177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[80],"tags":[],"class_list":{"0":"post-8170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopify"},"modified_by":"Marketing EmizenTech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/Publishing-Your-Apps-To-Shopify-App-Store-1-1.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/Publishing-Your-Apps-To-Shopify-App-Store-1-1.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/8170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=8170"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/8170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/8177"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=8170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=8170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=8170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}