{"id":8399,"date":"2021-03-26T05:02:17","date_gmt":"2021-03-26T05:02:17","guid":{"rendered":"https:\/\/www.emizentech.com\/blog\/?p=8399"},"modified":"2022-05-04T12:01:07","modified_gmt":"2022-05-04T12:01:07","slug":"must-have-features-for-mobile-ecommerce-apps","status":"publish","type":"post","link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html","title":{"rendered":"9 Features All Mobile eCommerce Apps Should Consider Having"},"content":{"rendered":"<p>                    Are you aware that the global mobile commerce revenue is anticipated to hit <a href=\"https:\/\/www.simicart.com\/blog\/m-commerce-statistics\/#:~:text=79%25%20of%20smartphone%20users%20have,rise%20to%2072.9%25%20by%202021.\" target=\"_blank\" rel=\"noopener\">$3.56 trillion<\/a> by 2021?<\/p>\n<p>                    And by 2021, it is expected that the world\u2019s mobile commerce sales will account for 53.9% of all e-commerce sales.<\/p>\n<p>                    More and more shoppers are switching from desktop to mobile. Hence, it has become a necessity for businesses to apply a mobile-first approach in order to influence customers\u2019 buying decisions.<\/p>\n<p>                    <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-mobile-app-development.html\">Developing e-commerce apps<\/a> is a significant trend among businesses. Customers use their smartphones to shop anywhere and any time they want &#8211; and e-commerce apps help them achieve that.<\/p>\n<p>                    They also enhance their shopping experience and make it easier to shop from your favorite e-commerce, that\u2019s why as many as <a href=\"https:\/\/www.simicart.com\/blog\/m-commerce-statistics\/#:~:text=79%25%20of%20smartphone%20users%20have,rise%20to%2072.9%25%20by%202021.\" target=\"_blank\" rel=\"noopener\">67%<\/a> of customers have downloaded a retailer app.<img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8414 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/Features-All-Mobile-eCommerce-Apps-Should-Consider-Having.jpg\" alt=\"Features All Mobile eCommerce Apps Should Consider Having\" width=\"1200\" height=\"400\" \/><\/p>\n<p>                    If you are planning to build an e-commerce app, this article is for you. Find out the list of best e-\u0441ommerce app features that will enable you to deliver a stellar customer experience for your app users.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #007db2;color:#007db2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #007db2;color:#007db2\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#1_Simplify_Login_Registration\" >1. Simplify Login &amp; Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#2_Easy_Navigation\" >2. Easy Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#3_Detailed_Accurate_Product_Descriptions\" >3. Detailed &amp; Accurate Product Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#4_Product_Gallery\" >4. Product Gallery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#5_Augmented_Reality\" >5. Augmented Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#6_Push_Notifications\" >6. Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#7_Feedback_System\" >7. Feedback System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#8_Secure_Payment_Options\" >8. Secure Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#9_Customer_Support\" >9. Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/must-have-features-for-mobile-ecommerce-apps.html#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Simplify_Login_Registration\"><\/span>1. Simplify Login &amp; Registration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Login and registration is the first step that your users will take. That\u2019s why you want to make that process easy for them.<\/p>\n<figure id=\"attachment_8409\" aria-describedby=\"caption-attachment-8409\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8409 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image2.png\" alt=\"simplify login and registration\" width=\"1600\" height=\"985\" \/><figcaption id=\"caption-attachment-8409\" class=\"wp-caption-text\"><a href=\"https:\/\/support.knack.com\/hc\/en-us\/articles\/231796207-Single-Sign-On-with-Google-Facebook-Twitter-and-Custom\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    First and foremost, simplify the registration forms. You can allow your users to enter their email address as the login, let them log in via external accounts like Google or Facebook, or let them log in with a unique passcode as in the example below:<\/p>\n<p>                    The easier access, the higher the <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-conversion-rate-optimization.html\">conversion rate<\/a> and sales volume you will see.<\/p>\n<p>                    Since users don\u2019t have to enter a lot of data to start using the app, it will make your mobile <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/ecommerce-kpis-to-measure-online-store.html\">online store<\/a> much more accessible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Easy_Navigation\"><\/span>2. Easy Navigation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    When you have an e-commerce store, you will have products to sell. If you especially offer a wide range of products, user-friendly product filtering, and sorting options are a must.<\/p>\n<p>                    The screen size of the smartphone is limited. So, in order to simplify navigation, offer categories. If applicable, you can include a subcategory and a brand linked with it.<\/p>\n<p>                    When you offer the option to users to search for products by categories and\/or brands on your mobile e-commerce app, they are more likely to use your app often.<\/p>\n<figure id=\"attachment_8407\" aria-describedby=\"caption-attachment-8407\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8407 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image4.png\" alt=\"easy navigation\" width=\"320\" height=\"240\" \/><figcaption id=\"caption-attachment-8407\" class=\"wp-caption-text\"><a href=\"https:\/\/apps.shopify.com\/product-filter-and-search\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    For instance, Shopify allows users to filter products by price, size, color, tag, vendor, brand, collection, and more.<\/p>\n<p>                    Also, when you reduce the time customers take to find the product they are searching for, it can <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/best-shopify-apps-to-boost-sales.html\">boost sales<\/a> and enhance user experience and eventually build a sense of brand loyalty in users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Detailed_Accurate_Product_Descriptions\"><\/span>3. Detailed &amp; Accurate Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Adding detailed and accurate product descriptions to the mobile e-commerce apps is crucial even though you are adding images.<\/p>\n<p>                    When you provide customers with detailed product information, it reduces the risk of product returns, reckless buying decisions, and customer dissatisfaction.<\/p>\n<figure id=\"attachment_8403\" aria-describedby=\"caption-attachment-8403\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8403 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image8.png\" alt=\"accurate and detailed product descriptions\" width=\"550\" height=\"544\" \/><figcaption id=\"caption-attachment-8403\" class=\"wp-caption-text\"><a href=\"https:\/\/www.salecycle.com\/blog\/featured\/ecommerce-returns-2018-stats-trends\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    As per a study, 64.2% of customers said that the reason for returning online purchases was that the product did not match the description.<\/p>\n<p>                    Make sure that you include details such as type, weight, size, color, material, and warranty. Having all the information they need in one place will also make their shopping experience better.<\/p>\n<p>                    Also, do not neglect SEO while crafting your product description to <a href=\"https:\/\/supple.com.au\/guides\/squarespace-seo-guide\/\" target=\"_blank\" rel=\"noopener\">increase both the quality and quantity of organic traffic<\/a> to your online store.<\/p>\n<figure id=\"attachment_8405\" aria-describedby=\"caption-attachment-8405\" style=\"width: 711px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8405 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image6.png\" alt=\"detailed description of a product\" width=\"711\" height=\"568\" \/><figcaption id=\"caption-attachment-8405\" class=\"wp-caption-text\"><a href=\"https:\/\/neilpatel.com\/blog\/write-better-product-descriptions\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    If you take a look at the product description of Nalgene, it does not only have a description. It also has technical specification tabs and extended details for the water bottle. It is a good product description that customers will find valuable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Product_Gallery\"><\/span>4. Product Gallery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    A <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/best-practices-for-ecommerce-product-pages.html\">product page<\/a> is incomplete without a product gallery. It should contain full info about a product, including its price and pictures. Take care of the quality of the UI\/UX experience and ease-of-use.<\/p>\n<p>                    Many users make their final buying decision based on the product gallery. You can address customers\u2019 concerns entirely by describing your product with their pictures from different angles and contexts.<\/p>\n<p>                    Consider offering 3D product visualizations to allow users to turn the product around and view it better intuitively. It will make them more confident about their choice.<\/p>\n<p>                    <strong>Here\u2019s how Nike does it:<\/strong><\/p>\n<figure id=\"attachment_8406\" aria-describedby=\"caption-attachment-8406\" style=\"width: 803px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8406 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image5.png\" alt=\"nike product gallery\" width=\"803\" height=\"520\" \/><figcaption id=\"caption-attachment-8406\" class=\"wp-caption-text\"><a href=\"https:\/\/dribbble.com\/shots\/9871623-Nike-Product-Detail-Page-UI-Screen-3\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Augmented_Reality\"><\/span>5. Augmented Reality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    <a href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/augmented-reality-ecommerce.html\" target=\"_blank\" rel=\"noopener\">Augmented Reality<\/a> is already shaping online shopping experiences. Augmented Reality enables consumers to interact with the product right from their mobile device screens.<\/p>\n<p>                    When you offer the augmented reality feature, users will be able to view a product and how it will look in an authentic setting.<\/p>\n<p>                    E-commerce platforms like Sephora and IKEA have integrated Augmented Reality into mobile e-commerce apps. It allows consumers to make a more conscious decision prior to making a purchase without reluctance.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4169 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2020\/07\/Ikea-Place-App-images-1.jpg\" alt=\"Ikea Place App images (1)\" width=\"1280\" height=\"554\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Push_Notifications\"><\/span>6. Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Carefully crafted \u201cPush notifications\u201d is a lifehack that entice your users and provide value can <a class=\"\" href=\"https:\/\/multisitelocal.ezxdemo.com\/blog\/popups-drive-sales-on-ecommerce-store.html\">drive massive traction and sales.<\/a><\/p>\n<p>                    <strong>You can send notifications about:<\/strong><\/p>\n<div class=\"blog-innertxt\">\n<ul class=\"benefits-points\">\n<li>New product arrivals<\/li>\n<li>Festive offers<\/li>\n<li>FOMO notifications<\/li>\n<li>Re-engagement notifications<\/li>\n<li>Cross-sell and up-sell notifications<\/li>\n<li>Or discounts on items that are lying in their cart.<\/li>\n<\/ul>\n<p>                    Here\u2019s an example of Uber\u2019s push notification that creates FOMO:<\/p>\n<figure id=\"attachment_8402\" aria-describedby=\"caption-attachment-8402\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8402 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image9.png\" alt=\"uber push notifications\" width=\"700\" height=\"492\" \/><figcaption id=\"caption-attachment-8402\" class=\"wp-caption-text\"><a href=\"https:\/\/www.wigzo.com\/blog\/ecommerce-push-notifications-for-increasing-sales\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    Now, when a customer comes across a message like this, they naturally would have the \u201cFear-of-Missing-Out\u201d on an amazing deal. These types of push notifications are created to encourage users to take action.<\/p>\n<p>                    You can also send location-based push notifications.<\/p>\n<p>                    Look at this \u201cHappy Hour\u201d Location-Based Push Promo campaign by Starbucks:<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8408 aligncenter\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image3.png\" alt=\"push notification by Starbucks\" width=\"640\" height=\"203\" \/><\/p>\n<figure id=\"attachment_8410\" aria-describedby=\"caption-attachment-8410\" style=\"width: 581px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8410 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image1.png\" alt=\"happy hour starbucks app\" width=\"581\" height=\"452\" \/><figcaption id=\"caption-attachment-8410\" class=\"wp-caption-text\"><a href=\"https:\/\/taplytics.com\/blog\/location-based-push-notification-examples-ideas\/#:~:text=Geo%2Dtriggered%20push%20notifications%3A%20These,through%20either%20geofencing%20or%20beacons.\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>                    They have used the customer\u2019s general location data and time-zone to deliver a personalized notification that drives users to a nearby store and entices them to use the app for making an order.<br \/>\n                    The users are also invited to visit their nearest Starbucks shop and partake in a buy one, get one free \u201cHappy Hour.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Feedback_System\"><\/span>7. Feedback System<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Not including a feedback system can mar your brand\u2019s reputation. A study found out that consumers are likely to share their bad experiences with <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/#23e7a09e4ef2\" target=\"_blank\" rel=\"noopener\">16 people<\/a>, at least in their circle.<\/p>\n<p>                    When you integrate an effective feedback system in your app, it allows users to report any kind of issue and also gives them an opportunity to offer suggestions.<\/p>\n<p>                    Consider setting up detailed feedback forms on your app. You can gain insights into their problems and needs. Other ways to get productive thinking feedback from consumers are sending email survey forms asking them to rate your e-commerce app and review your products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Secure_Payment_Options\"><\/span>8. Secure Payment Options<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Offering multiple payment options to shoppers in your e-commerce app is crucial as the payment process involves sharing personal data. Moreover, people tend only to trust familiar procedures and app features.<\/p>\n<p>                    Research also shows that not offering multiple payment options to customers is a significant reason for cart abandonment.<\/p>\n<p>                    <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8404 size-full\" src=\"\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/image7.png\" alt=\"Snippet from an infographic by Pack &amp; Send\" width=\"669\" height=\"796\" \/><\/p>\n<p>                    <a href=\"https:\/\/blog.packsend.com.au\/ecommerce-2021-covid-19-new-tech-emergence\" target=\"_blank\" rel=\"noopener\">Snippet from an infographic by Pack &amp; Send<\/a><\/p>\n<p>                    Apple Pay, Amazon Pay, Google Pay, PayPal, and Samsung Pay are popular payment options.<\/p>\n<p>                    When you offer your users a quick and secure way to pay, they are more likely to complete the purchase and return. Besides, one-click secure payment can increase the frequency of purchases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Customer_Support\"><\/span>9. Customer Support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    Customer support is another crucial aspect of an e-commerce app. Excellent customer support and self-help knowledge base in an app eases the communication between customers and reps is vital for e-commerce business. Thus, it\u2019s necessary to ensure that your mobile app does that.<\/p>\n<p>                    There are plenty of ways to offer mobile customer support to your users- Live chat, messaging service, telephone, email support, and so on. Experiment with different options and find out which method your customers like most.<\/p>\n<p>                    Your customers can quickly get in touch with you in case they have queries about products, payments, shipping, or other issues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>                    There you have it! Nine useful features your mobile e-commerce app should consider having.<\/p>\n<p>                    More and more customers are shopping via mobile today, and they expect brands to give them the best experience while shopping.<\/p>\n<p>                    They also want a quick response to their queries. Having all these features listed in the article will ensure that your customers are satisfied. On the other hand, you can attain your business goals.<\/p>\n<p>                    <b>Author Bio:<\/b><\/p>\n<p>                    Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking, and traveling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you aware that the global mobile commerce revenue is anticipated to hit $3.56 trillion by 2021? And by 2021, it is expected that the world\u2019s mobile commerce sales will account for 53.9% of all e-commerce sales. More and more shoppers are switching from desktop to mobile. Hence, it has become a necessity for businesses<\/p>\n","protected":false},"author":35,"featured_media":8413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[81],"tags":[],"class_list":{"0":"post-8399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile-app-development"},"modified_by":"Marketing EmizenTech","featured_image_src":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/Features-All-Mobile-E-Commerce-Apps-Should-Consider-Having-1.jpg","featured_image_src_square":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/03\/Features-All-Mobile-E-Commerce-Apps-Should-Consider-Having-1.jpg","author_info":{"display_name":"Amit Samsukha","author_link":"https:\/\/multisitelocal.ezxdemo.com\/blog\/author\/amit"},"_links":{"self":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/8399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/comments?post=8399"}],"version-history":[{"count":0,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/posts\/8399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media\/8413"}],"wp:attachment":[{"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/media?parent=8399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/categories?post=8399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/multisitelocal.ezxdemo.com\/blog\/wp-json\/wp\/v2\/tags?post=8399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}