<\/span><\/h3>\nDo you know that there are hundreds of ecommerce sites for almost every industry niche? Thus SEO becomes highly important so to get better search engine rankings. But hiring SEO experts will not give you immediate results, you have to keep patience, as it is a gradual process, and soon you will get a listing on the top Google results page. You can make many SEO improvements on your own as well. But on the same side, you may also encounter some errors. Here are the common SEO errors that you may face:<\/p>\n
a. Not Changing The Default Meta Tags Of Your Magento Store<\/h4>\n
Many new users of Magento don\u2019t change the default meta tags of their Magento stores. It can impact the rankings of products on the Google search engine results pages. The default meta titles and meta tags are not highly optimized for the search engine rankings, since they don\u2019t have any targeted keyword in them.<\/p>\n
In the meta tags, meta titles, and meta descriptions, always use the target keywords to improve the SEO ranking. The meta descriptions should be unique, engaging, and SEO friends for a better ranking.<\/p>\n
b. No Usage Of Alt Tags<\/h4>\n
If the product images on your ecommerce are not SEO optimized then you can’t get higher rankings on search engine result pages. We always focus on using the beautiful, best quality, and relevant product images, but they will go in vain if they aren’t SEO optimized. The search engine will not get any info about the product images if you will not tell them. Thus, using alt tags on the product images is essential. It will improve the visibility of the images on Google and other search engines.<\/p>\n
Internet users will be able to find the products on your store using relevant, user-friendly, and SEO-friendly tags on the images.<\/p>\n
c. Don\u2019t Use Non-Descriptive URLs<\/h4>\n
While optimizing the ecommerce store for SEO, many users forget to use non-descriptive URLs for the product pages and CMS pages. Adding descriptive URLs is important as it can optimize the URLs of the pages. The search engine can easily crawl descriptive URLs and index the site quickly and easily.<\/p>\n
Use targeted keywords in the site URLs for better indexation. For driving maximum traffic on your Magento store, make sure to use readable, understandable, engaging, and SEO friendly URLs. Don\u2019t use the product number in the site URL, it will make it non-descriptive. Instead using relevant content and user-friendly URLs will be descriptive. Suppose you are selling trousers on your ecommerce site, then the product URL should be like this:
\nexample.com\/product\/men-casual-trousers<\/strong><\/p>\nd. Forgetting Staging Server After Making Changes On The Live site<\/h4>\n
If you know the basic development process, then you must know that first the site is developed on the staging server and then pushed to live for all the users. Developers use the staging server to test the changes they have made before pushing it to live. Therefore, if anything goes south, it will be only on staging and the live site is working fine. Add noindex\/nofollow attributes by making use of the meta tag before you begin using the staging server. It will limit the site from getting indexed by search engine crawlers.<\/p>\n
e. Forgetting To Change The robot.txt File<\/h4>\n
If the changes have been made successfully on the staging site and now you are pushing changes to live, then you have to also tweak the robot.txt file. It is used in staging site to restrict search engines from crawling and index the ecommerce store. Don\u2019t make this mistake and check the robot.txt file and meta robots directives.
\nYou can find them in thesection of each web page. Make sure to set them to INDEX, FOLLOW by default. You can also check the same by:<\/p>\n
Accessing your System \u2192 Configuration \u2192 General \u2192 Design \u2192 HTML Head \u2192 Default robots.<\/strong><\/p>\nf. rel=canonical Ignorance<\/h4>\n
You can resolve the duplicate content issues by using canonical tags. When there are hundreds or thousands of product pages then there can be issues of duplicate content. Using canonical tags you can tell the search engine that which page it has to consider unique and which page is duplicate. In fact, many online stores have URLs containing non-descriptive elements like\u00a0 ?=, p=7.<\/p>\n
These are the duplicate pages that Google shouldn\u2019t crawl. Use rel=canonical for eliminating this situation. It can limit the indexing of the duplicated pages and the search engine will index only the fresh page.<\/p>\n
g. Duplicate Content Usage<\/h4>\n
Every search engines give priority to fresh, unique and understandable content and abhor duplicate content on the website. Thus never use duplicate content either for product description, blog pages, CMS pages content, etc. Many sellers use the same content as manufacturers in the product description. In the online business, it doesn\u2019t work. Google demands unique content, thus try to make changes in the existing content as well.<\/p>\n
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